Prejudices, first seriesMencken, H. L. (Henry Louis)
History
Prejudices, first series
Mencken, H. L. (Henry Louis)
American essays -- 20th century; American literature -- History and criticism; Literature -- History and criticism
Dr. Tassin, apparently in fear of making his book too nearly good, halts
his chronicle at its most interesting point, for he says nothing of what
has gone on since 1900—and very much, indeed, has gone on since 1900.
For one thing, the _Saturday Evening Post_ has made its unparalleled
success, created its new type of American literature for department
store buyers and shoe drummers, and bred its school of brisk,
business-like, high-speed authors. For another thing, the _Ladies’ Home
Journal_, once supreme in its field, has seen the rise of a swarm of
imitators, some of them very prosperous. For a third thing, the
all-fiction magazine of Munsey, Robert Bonner and Street & Smith has
degenerated into so dubious a hussy that Munsey, a very moral man, must
blush every time he thinks of it. For a fourth thing, the moving-picture
craze has created an entirely new type of magazine, and it has elbowed
many other types from the stands. And for a fifth thing, to make an end,
the muck-raking magazine has blown up and is no more.
Why this last? Have all the possible candidates for the rake been raked?
Is there no longer any taste for scandal in the popular breast? I have
heard endless discussion of these questions and many ingenious answers,
but all of them fail to answer. In this emergency I offer one of my own.
It is this: that the muck-raking magazine came to grief, not because the
public tired of muck-raking, but because the muck-raking that it began
with succeeded. That is to say, the villains so long belabored by the
Steffenses, the Tarbells and the Phillipses were either driven from the
national scene or forced (at least temporarily) into rectitude. Worse,
their places in public life were largely taken by nominees whose
chemical purity was guaranteed by these same magazines, and so the
latter found their occupation gone and their following with it. The
great masses of the plain people, eager to swallow denunciation in
horse-doctor doses, gagged at the first spoonful of praise. They
chortled and read on when Aldrich, Boss Cox, Gas Addicks, John D.
Rockefeller and the other bugaboos of the time were belabored every
month, but they promptly sickened and went elsewhere when Judge Ben B.
Lindsey, Francis J. Heney, Governor Folk and the rest of the bogus
saints began to be hymned.
Public-domain text, read in full here on John Shaqi.
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