Prentice Mulford's story: life by land and seaMulford, Prentice
History
Prentice Mulford's story: life by land and sea
Mulford, Prentice
California -- Biography; California -- Description and travel; California -- Gold discoveries; Mulford, Prentice, 1834-1891
I entered on my duties in a blissful ignorance of the trials that
awaited me. I did not know how to “put a head” on an article or a
selected “reprint.” I know nothing of the hieroglyphics necessary to let
the printer know the various kinds of typo in which my headings should
be set up. I did not realize that the writer’s manuscript must be, in a
sense, ground through the editor’s mill and go through a certain process
before being put in the printer’s hands. I did know that something was
to be done, but the extent of that something I did not know. Of the
signs to be placed on manuscript to show whether the type used should be
“brevier” or “minion” or “agate,” or those to designate “full-face caps”
for my upper headings and “full-face lower case” for my lower headings,
of a “display heading,” of “balancing the columns,” nor that the
headings on a page should not be jammed up together or too far apart. I
was in that condition of ignorance that the smallest part of a printer
was justified in looking down on me with contempt.
* * * * *
N. B.--In the composing room a printer is a much larger-sized Indian
than a mere writer.
* * * * *
You who read the instructive and entertaining columns of ghastliness,
accident, and crime in your morning paper--you who are unfortunately or
otherwise neither writers nor printers, you think you could easily write
one of those staring sensational headings over the article which tell
all about it before you read it and whet your appetite for reading it.
But you might not. It is not so much the literary ability needed. It is
the printer who stands in the way. It is the printer who must have just
so many words for one kind of “head” and so many for another. You must
get your sense, sensation, and information condensed into say
twenty-four or twenty-six words for one part of the “head” and ten or
twelve for another part, and these must neither run over nor run under
these numbers. If they do and the spaces are uneven that issue of the
paper would, in that printer’s estimation, be ruined. If you, the
editor, do not “make up” your pages so that the columns “balance,” the
paper, for him, would be a wreck. The foreman of the composing room
values a newspaper for its typographical appearance. This is right. A
paper, like a house, should look neat. Only the foreman need not forget
that there is something in the articles besides types. The magnate of
our composing room called all written matter “stuff.” “What are you
going to do with this stuff?” he would remark, and he used to put such
an inflection of contempt on that word “stuff” that it would have made
any but an old tough writer sick to hear him. Poems literally perspiring
with inspiration, beautiful descriptive articles reeking with soul and
sentiment, lively humor, manuscript written and re-written so lovingly
and carefully--children of many a brilliant brain--all with him was but
“stuff”!
Public-domain text, read in full here on John Shaqi.
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