Prentice Mulford's story: life by land and seaMulford, Prentice
History
Prentice Mulford's story: life by land and sea
Mulford, Prentice
California -- Biography; California -- Description and travel; California -- Gold discoveries; Mulford, Prentice, 1834-1891
On the other hand a great many people like to see their names in print.
The remark “don’t put my name in the paper” often means “do put my name
in the paper,” with little care as to the accompanying comment.
Many people have a terrible and I think needless fear of what the
newspaper can do and say to make or unmake them, to give a book or a
play a reputation or kill it outright. I notice that a play often
becomes very popular when its first critics condemned it, and the same
can be said of books. Uncle Tom’s Cabin, Mark Twain’s Innocents Abroad,
Helper’s Irrepressible Conflict and Bret Harte’s Heathen Chinee were not
advertised into notice by the Press. Their force made the Press
advertise them.
The Press, which so often claims to “mould popular opinion” is in
reality moulded by popular opinion and follows it, while sometimes
claiming to lead it. There is a power which brings men and movements for
greater or lesser periods into public notice, which the Press does not
manufacture.
The Press which claims indirectly to have so much of the public morals
and the public good in its care and keeping--this “lever of
civilization” which will deluge its columns for days and weeks with the
preliminaries of a prize fight or parades for a similar time the details
of a scandal, places a great deal before the eyes of every boy and girl
which seems to me neither civilized nor civilizing.
I object here neither to the prize fight nor its publication. But I
can’t think the man who spreads it all broadcast day after day before
the community as a promoter of the highest refinement or civilization.
The Press of to-day is either ridiculing ideas or ignoring them
entirely, which the Press of a near Future will treat as most important
realities, just as fifty years ago, nine-tenths of the American
newspapers treated the subject of human slavery. Did the Press of
America mould public opinion in this respect or was it the idea that
moulded public opinion first and as a necessary consequence the Press
followed. Not that I advocate the idea that the editor should express
himself far in advance of public opinion or rather of public knowledge.
It is a very unwise thing to do. The inevitable result is the kick
instead of the copper. Martyrdom is not the business of a newspaper.
Many a leading editor of to-day deemed conservative and old fogyish is
really more liberal and progressive than those who rail at him. But he
is wiser than they and has learned that ideas which may be accepted and
in full sway a century hence, cannot be argued as if in full fruition
to-day. He may know also how to pave the way for a new idea, and is
often doing it while his readers never realize his intent.
CHAPTER XXXV.
RECENT ANTIQUITY.
I was soon to leave for the Eastern States. When I realized that I was
going, I found to my surprise that I had made a home in California, that
it was an old home and about it clung all the memories and associations
of an old home.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account