That I cannot get the most possible pleasure for myself, if I produce the most possible pleasure on the whole, is no more _the_ profoundest problem of Ethics, than that in any case I cannot get as much pleasure altogether as would be desirable. It only states that, if we get as much good as possible in one place, we may get less on the whole, because the quantity of attainable good is limited. To say that I have to choose between my own good and that of _all_ is a false antithesis: the only rational question is how to choose between my own and that of _others_, and the principle on which this must be answered is exactly the same as that on which I must choose whether to give pleasure to this other person or to that. =62.= It is plain, then, that the doctrine of Egoism is self-contradictory; and that one reason why this is not perceived, is a confusion with regard to the meaning of the phrase ‘my own good.’ And it may be observed that this confusion and the neglect of this contradiction are necessarily involved in the transition from Naturalistic Hedonism, as ordinarily held, to Utilitarianism. Mill, for instance, as we saw, declares: ‘Each person, so far as he believes it to be attainable, desires his own happiness’ (p. 53). And he offers this as a reason why the general happiness is desirable. We have seen that to regard it as such, involves, in the first place, the naturalistic fallacy. But moreover, even if that fallacy were not a fallacy, it could only be a reason for Egoism and not for Utilitarianism. Mill’s argument is as follows: A man desires his own happiness; therefore his own happiness is desirable. Further: A man desires nothing but his own happiness; therefore his own happiness is alone desirable. We have next to remember, that everybody, according to Mill, so desires his own happiness: and then it will follow that everybody’s happiness is alone desirable. And this is simply a contradiction in terms. Just consider what it means. Each man’s happiness is the only thing desirable: several different things are _each_ of them the _only_ thing desirable. This is the fundamental contradiction of Egoism. In order to think that what his arguments tend to prove is not Egoism but Utilitarianism, Mill must think that he can infer from the proposition ‘Each man’s happiness is his own good,’ the proposition ‘The happiness of all is the good of all’; whereas in fact, if we understand what ‘his own good’ means, it is plain that the latter can only be inferred from ‘The happiness of all is the good of each.’ Naturalistic Hedonism, then, logically leads only to Egoism. Of course, a Naturalist might hold that what we aimed at was simply ‘pleasure’ not our own pleasure; and _that_, always assuming the naturalistic fallacy, would give an unobjectionable ground for Utilitarianism. But more commonly he will hold that it is his own pleasure he desires, or at least will confuse this with the other; and then he must logically