=The Average Man or Woman of Forty is a Sorry Sight.= Yet a little intelligence would compel them to retain or regain the physical idiosyncrasies they exhibited at the time of their marriage. Too many women consider it sinful to devote much time to their physical appearance and the care of their body. In a man, any attempt to make himself attractive is considered in stupid middle-class circles as a stigma of effeminacy. The "pretty" man has always been despised by men and women, and endocrinology has confirmed their judgment by revealing to us that he is a glandular weakling. Between the pretty man and the attractive man, however, there is a far cry. While the American movies, generally speaking, are catering to the weak-minded and the unimaginative, they have, in their search for a bait where-with to catch audiences, rendered mankind a signal service by starring the kind of man which would have passed muster in ancient Greece, beautiful and fit. =Athletic, if not Acrobatic, Movie Idols= present to the female part of the audience a complex of physical qualities which women will gradually demand from their mates. It is regrettable that women should not attend prize fights in large numbers, for the sight of the godlike participants in those affrays would force them to institute enlightening comparisons between professional fighters and the average male. Besides retaining or regaining their fetishes, human beings should make a special effort not to let those fetishes lose their power. =The Worst Foe of Married Happiness.= Balzac in his "Physiology of Marriage" says that the married have to wage a constant fight with a monster which devours everything: Habit. Every stimulus, as we know, pleasant or unpleasant, loses its power when applied continuously or too frequently. It is only for the first minute or so that the ice cold shower causes our naked skin to tingle with excitement. As soon as the reaction sets in and the capillaries fill with red blood, the pleasant sensation of the water needles becomes dulled. After holding our hand for a minute in hot water, we no longer realise the high temperature of the liquid and in order to continue to experience the feeling of heat we must continually raise the temperature of the water. And likewise we may grow so accustomed to one source of erotic stimulation that we become indifferent to it. =Friendship May Survive the Death of Sexual Love=, provided the sex desire has died in both mates at the same time. When desire dies off in the wife first and is not replaced by aversion, the situation may be very simple for she can still satisfy her more ardent mate and derive some gratification therefrom. When the man's desire dies first, on the other hand, there may arise unpleasant complications. A man may be impotent with a woman whom he loves tenderly but no longer desires sexually and yet be potent with some other woman to whom he is not completely "accustomed."