Freely translated, this means, "When people are born, they all start _good_, but even though they all start out about the same, you ought to see them after they have had time to become different from one another by picking up habits here and there!"[30] The common nature of man may be at the basis of all propaganda and politics, but incentives to action are found in the stimuli of varied everyday environments. Certain very elementary appeals can be made _almost_ without reference to the personal everyday background ("cultural-historical milieu") of the person addressed. Yet in a matter as simple as staying alive or not staying alive--in which it might be supposed that all human beings would have the same basic response--the difference between Japanese and Americans was found to be basic when it came to surrender. To Japanese soldiers, the verbal distinction between _surrender_ and _cease honorable resistance_ was as important as the difference between life and death. The Japanese would not survive at the cost of their honor, but if their honor were satisfied, they willingly gave up. Propaganda is directed to the subtle niceties of thought by which people maintain their personal orientation in an unstable interpersonal world. Propaganda must use the language of the mother, the schoolteacher, the lover, the bully, the policeman, the actor, the ecclesiastic, the buddy, the newspaperman, all of them in turn. And propaganda analysis, in weighing and evaluating propaganda, must be even more discriminating in determining whether the propaganda is apt to hit its mark or not. =Monitoring.= The first requisite of propaganda analysis is materials to be analyzed. In time of peace, it is usually enough to send a subscription to the newspaper, magazine, or pamphlet series, and to buy the books as they come out. Poster propaganda is more difficult to obtain, and frequently requires on-the-spot contacts. Dr. David Rowe brought back from Occupied China, in the early days of the Sino-Japanese war, a spectacularly well done and interesting series of Japanese and quisling posters. They were not hard to come by, once he was there, but he had to go about twenty thousand miles to get them and return.