Psychological WarfareLinebarger, Paul Myron Anthony
History
Psychological Warfare
Linebarger, Paul Myron Anthony
Psychological warfare
In technically advanced countries, the regular commercial facilities of
press and radio continue to do a normal news job, and usually do better
work than the drafted amateurs in the government. (What intelligence
agency in Washington could compile a weekly report as comprehensive,
well edited and coldly planned as _Time_ magazine?[32] The author often
yearned to paraphrase _Time_, rearranging it and classifying it TOP
SECRET, in order to astound his associates with the inside dope to which
he had access.) The nature of news is not affected by its
classification, and the distinction between news produced on the Federal
payroll and news produced off it often consists of the superior
professionalism of the latter.
The intelligence that goes into the making of propaganda must compete
for attention with the home newspaper of the enemy. It must therefore be
up-to-date, well put, authentic. There is no more space in propaganda
for the lie, farce, hoax, or joke than there is room for it in a
first-class newspaper. Even if exaggerations or nonsense appear in the
commercial press of his own country, the propagandist must realize that
he is Honorary G-2 to the enemy--a G-2 whose function consists of
transmitting news _the ultimate effect of which should be bad_ but which
should go forth with each separate item newsworthy and palatable. (A
little trick of the human mind helps all propagandists in this regard.
Most people have a streak of irresponsibility in them, which makes bad
news much more interesting than good. There is a yearning for bad news
and a genuine willingness to pass it along. Bad news increases the
tension upon the individual and tickles his sense of the importance of
things; good news relieves the tension, and to that extent has the
effect of a let-down.)
The palatability of news is not concerned so much with its content as
with its trustworthiness to the enemy, its seeming to deal with straight
fact, its non-editorialized presentation. (One of the reasons why Soviet
Communist propaganda, after all these years, is still relatively
unsuccessful, lies in the incapacity of the Communists to get out a
newspaper with news in it. They put their editorial slant in all their
news articles. "Man bites dog" would not make the front page in Russia
unless the dog were Stalinist and the man reactionary.)
Public-domain text, read in full here on John Shaqi.
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