"No, your duty is to get yourself read; if you fail there you fail
everywhere. Is it possible that you don't begin to grasp that point yet?
I fancied that your mind was quicker. You appear to think that the duty
of a newspaper is to back people up against a wall and ram helpful
statistics into them with a force-pump. You are grotesquely mistaken.
Your ideal newspaper would not keep a dozen readers in this city: that
is to say, it would be a complete failure while it lasted and would
bankrupt Mr. Morgan in six months. A dead newspaper is a useless one,
the world over. At the same time, every living and good newspaper is a
little better, spreads a little more sweetness and light, gives out a
little more valuable information, ripened judgment, et cetera, than the
vast majority of its readers want or will absorb. The _Post_ is that
sort of newspaper. It is constantly tugging its readers a little higher
than they--I mean the majority, and not the cultured few--are willing to
go. But the _Post_ always recognizes that its first duty is to get
itself read: if it does not succeed in that, it lacks the principle of
life and dies. Perhaps the tired bricklayer you speak of, the
middle-class, commonplace, average people who make up nearly all of the
world, ought to be interested in John Stuart Mill's attitude toward the
single-tax. But the fact is that they aren't. The _Post_ wisely deals
with the condition, and not a theory: it means to get itself read. It is
your first duty, as a writer for it, to get yourself read. If you fail
to get yourself read, you are worse than useless to the _Post_. Well,
you have completely failed to do this, and that is why the _Post_ is
discharging you. Come, free yourself from exaggerated notions about your
own importance and look at this simple point with the calm detachment of
a scientist. The _Post_ can save money, while preserving just the same
effect, by discharging you and printing every morning a half-column from
the Encyclopedia Britannica."
She rose quickly, as though her time was very precious, and passed over
to the table, where a great bowl of violets stood. The room was pretty:
it had reminded Queed, when he entered it, of Nicolovius's room, though
there was a softer note in it, as the flowers, the work-bag on the
table, the balled-up veil and gloves on the mantel-shelf. He had liked,
too, the soft-shaded lamps; the vague resolve had come to him to install
a lamp in the Scriptorium later on. But now, thinking of nothing like
this, he sat in a thick silence gazing at her with unwinking sternness.
Public-domain text, read in full here on John Shaqi.
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