I started my buying operations in the winter of 1917. I took quite
a lot of coffee. The market, however, did nothing to speak of. It
continued inactive and as for the price, it did not go up as I had
expected. The outcome of it all was that I simply carried my line to
no purpose for nine long months. My contracts expired then and I sold
out all my options. I took a whopping big loss on that deal and yet I
was sure my views were sound. I had been clearly wrong in the matter of
time, but I was confident that coffee must advance as all commodities
had done, so that no sooner had I sold out my line than I started in to
buy again. I bought three times as much coffee as I had so unprofitably
carried during those nine disappointing months. Of course I bought
deferred options--for as long a time as I could get.
I was not so wrong now. As soon as I had taken on my trebled line the
market began to go up. People everywhere seemed to realise all of a
sudden what was bound to happen in the coffee market. It began to
look as if my investment was going to return me a mighty good rate of
interest.
The sellers of the contracts I held were roasters, mostly of German
names and affiliations, who had bought the coffee in Brazil confidently
expecting to bring it to this country. But there were no ships to bring
it, and presently they found themselves in the uncomfortable position
of having no end of coffee down there and being heavily short of it to
me up here.
Please bear in mind that I first became bullish on coffee while the
price was practically at a pre-war level, and don’t forget that after I
bought it I carried it the greater part of a year and then took a big
loss on it. The punishment for being wrong is to lose money. The reward
for being right is to make money. Being clearly right and carrying a
big line, I was justified in expecting to make a killing. It would not
take much of an advance to make my profit satisfactory to me, for I was
carrying several hundred thousand bags. I don’t like to talk about my
operations in figures because sometimes they sound rather formidable
and people might think I was boasting. As a matter of fact I trade
in accordance to my means and always leave myself an ample margin
of safety. In this instance I was conservative enough. The reason I
bought options so freely was because I couldn’t see how I could lose.
Conditions were in my favour. I had been made to wait a year, but now I
was going to be paid both for my waiting and for being right. I could
see the profit coming--fast. There wasn’t any cleverness about it. It
was simply that I wasn’t blind.
Public-domain text, read in full here on John Shaqi.
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