Tips! How people want tips! They crave not only to get them but to
give them. There is greed involved, and vanity. It is very amusing,
at times, to watch really intelligent people fish for them. And the
tip-giver need not hesitate about the quality, for the tip-seeker
is not really after good tips, but after any tip. If it makes good,
fine! If it doesn’t, better luck with the next. I am thinking of the
average customer of the average commission house. There is a type of
promoter or manipulator that believes in tips first, last and all the
time. A good flow of tips is considered by him as a sort of sublimated
publicity work, the best merchandising dope in the world, for, since
tip-seekers and tip-takers are invariably tip-passers, tip-broadcasting
becomes a sort of endless-chain advertising. The tipster-promoter
labours under the delusion that no human being breathes who can resist
a tip if properly delivered. He studies the art of handing them out
artistically.
I get tips by the hundreds every day from all sorts of people. I’ll
tell you a story about Borneo Tin. You remember when the stock was
brought out? It was at the height of the boom. The promoter’s pool had
taken the advice of a very clever banker and decided to float the new
company in the open market at once instead of letting an underwriting
syndicate take its time about it. It was good advice. The only mistake
the members of the pool made came from inexperience. They did not know
what the stock market was capable of doing during a crazy boom and at
the same time they were not intelligently liberal. They were agreed
on the need of marking up the price in order to market the stock, but
they started the trading at a figure at which the traders and the
speculative pioneers could not buy it without misgivings.
By rights the promoters ought to have got stuck with it, but in the
wild bull market their hoggishness turned out to be rank conservatism.
The public was buying anything that was adequately tipped. Investments
were not wanted. The demand was for easy money; for the sure gambling
profit. Gold was pouring into this country through the huge purchases
of war material. They tell me that the promoters, while making their
plans for bringing out Borneo stock, marked up the opening price three
different times before their first transaction was officially recorded
for the benefit of the public.
Public-domain text, read in full here on John Shaqi.
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