We did not quarrel regarding the side of the bed he was to occupy. General Houston could have had both sides had he expressed a wish for them. VI BOOMING THE BIG SHOW It may not be generally known to the public, but it is a fact, that nearly one-half of the entire expenditure of a circus is incurred in the work of the advance brigades. The advertising material, its distribution, express, freight and cartage, together with the salaries, transportation and living expenses of seventy-five to one hundred men, amount to vast sums of money. The largest number of men I ever used in advance of my show was seventy-five, and for this people called me crazy. Though, of course, there is a limit to possible receipts, there is no doubt that the business secured is in proportion to the sum used in advertising, and it is almost impossible to draw the line at which judicious advertising should stop. This is demonstrated by the fact that the dressing-room tents of the present day are larger than were the entire old-time circus canvases, when the advertising was done by one man on horseback and all the paper used was carried in his saddle-bags, and the salary of any star advertiser now is as much as was required to run the entire show of years ago. NOVEL ADVERTISING FEATURES I early learned, by experience, that big receipts at the ticket wagon followed big advertising expenditures. In 1880, in order to boom the "Newly United Monster Shows," I arranged some very peculiar and novel advertising features in the way of three cars especially fitted out for the use of my advance agents. The first brigade was accompanied by an enormous organ, for which a car was built, the latter being drawn through the streets by an elephant. This organ was a masterpiece of mechanism and was specially built by Professor Jukes. Its tones resembled the music of a brass band and could be heard at a great distance. This, of course, attracted the people, and the brigade would then advertise the show by a lavish distribution of hand-bills. Unfortunately the elephant and the music combined to frighten many horses, and I soon found myself defendant in numerous damage suits. Indeed, that single elephant seemed to frighten more horses than did the entire herd with the show. At one place temporary quarters for the elephant were secured in a stable which could be reached only through a private alley. When we came to take possession of the barn, the owner of the alley, with several policemen, stood on guard and undertook to stop the progress of the huge animal. Their efforts, however, met with no success, for, with the most sublime indifference, the beast moved quietly forward. For this I was sued for "trespass" and "injured feelings." As the elephant was the offender, my lawyer proposed to bring him into court as the principal witness, a proposition which caused considerable amusement. As no damage had been done, the "laugh" was decidedly on the owner of the alley.