Sawdust & Spangles: Stories & Secrets of the CircusCoup, W. C. (William Cameron)
History
Sawdust & Spangles: Stories & Secrets of the Circus
Coup, W. C. (William Cameron)
Circus
Some years ago when George Peck was struggling with Peck's Sun, long
before it had been recognized as a "leading comic paper," I visited
Milwaukee with my show. My invariable instructions to my agents were
to advertise in every paper, but especially to place an extra
advertisement in all young papers struggling for recognition, provided,
of course, that they had merit. For some reason, or through oversight,
George Peck's Sun had been entirely forgotten. Nevertheless, I found on
reaching Milwaukee that Peck had, on several occasions, good-humoredly
alluded in his columns to my coming, and had not "roasted" me, as many
other editors so slighted would have done. Accordingly I sent him a
check which would have more than paid for the advertising he should
have had but did not get. To my surprise he returned the check, saying
I owed him nothing. I declined to receive it, and once more sent it to
him, telling him not to come any of his "funny business over me," and
to reserve his jokes for his paper. This brought him around to my
hotel, and I was delighted to become acquainted with one of the
cleverest men I have ever met. Later he became Governor of his State.
COURTESY OF EDITORS
As an example of the courteous treatment I have invariably received at
the hands of the newspaper editors I cannot refrain from giving the
following incident which occurred when the show was in North Carolina.
In a town in that State one paper, through an oversight, had been
skipped altogether in the distribution of the advertising. When the
second brigade of the advertising army arrived in town, it found that
the issue of this paper had already been mailed to its subscribers.
Nothing daunted, however, this agent arranged with the publishers for a
special issue which, teeming with praises of the Coup show, was issued
and mailed to all subscribers. As a result excellent houses greeted us
when we exhibited in the place.
The rivalry between the great shows extended to the newspaper
advertising as well as bill-posting department. I remember that once,
at Pittsburg, the opposition was very strong, and I had as press agent
a brother of the man who held the same position in the employ of my
rival. They were both excellent newspaper men and thoroughly understood
their business. We would take whole columns in the newspapers, and my
men with the show would telegraph to the papers at Pittsburg after this
manner:
"WILKESBARRE, Pa.
"The W. C. Coup show did a tremendous business here to-day; the
largest and best show ever seen here."
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account