I recall an incident, however, which goes to show that the most expensive attractions do not necessarily prove the greatest drawing cards. Among the rare animals which I had one season were some Memiponias, or tiny deerlets--"hell benders," as they were commonly called. One of the opposition shows was making a great feature of a pair of hippopotami, or river horses, from the Nile. I had made arrangements to receive, at stated intervals, regular numbers of "hell benders," and I would wire my agents ahead, "Another living hell bender arrived to-day." This he would advertise with great gusto, getting out special bills and keeping up the excitement. One day, while one of my agents, who happened to be back with the show, was sitting in my office, a bill to the amount of six dollars was presented for "One dozen hell benders." Seeing this he inquired what it meant. "Don't you see?" said I. "'One dozen hell benders, six dollars.'" "Do you mean to say," my agent exclaimed, "that I have been advertising fifty-cent hell benders?" "You have," I laughingly replied. "Well," said he, "if that doesn't beat the deuce! These fifty-cent hell benders have knocked $10,000 worth of hippos higher than a kite!" It certainly was a fact that our fifty-cent articles had been so judiciously advertised as to create more excitement than the costly "hippos" of the opposition. In the course of the same season I made a discovery which proved to be a valuable drawing card. I owned some young elephants which I had lent to a showman on the Bowery. On going to see them one day I noticed a man holding his finger in the mouth of one of the smaller ones. I placed my finger in the mouth of another and found that the creatures seemed to derive pleasure from the action of sucking. Immediately I sent out for an ordinary infant's nursing bottle. The young elephant drained the bottle as if to the manner born. It was passed from one to another of the infant class. Finally they fought in the most indescribably comical manner for possession of the bottle. A SKILLFUL APPEAL TO PUBLIC SYMPATHY Then I fitted a large glass jar, holding a gallon, with rubber tubes, so that all could use it at the same time. Invariably they would empty this bottle before loosening their hold on the nipples. They had doubtless been taken from their mother when too young, or perhaps she had been killed at the time the young were captured. So effectively did they appeal to public interest and sentiment that by dint of skillful advertising the celebrated "sucking baby elephants" made quite a fortune in a single season. They would be led into the ring, where they would take their nourishment like human babies, their over-grown size making this infantile operation very comical and absurd. The sight captivated the heart of every woman who attended the show. [Illustration: THE HERD OF YOUNG ELEPHANTS.]