Scribner's Magazine, Volume 26, October 1899Various
History
Scribner's Magazine, Volume 26, October 1899
Various
American periodicals
So far as the character of the entertainment goes, vaudeville has the
"open door." Whatever or whoever can interest an audience for thirty
minutes or less, and has passed quarantine, is welcome. The conditions
in the regular theatres are not encouraging to progress. To produce a
play or launch a star requires capital of from $10,000 upward. There is
no welcome and no encouragement. The door is shut and locked. And even
with capital, the conditions are all unfavorable to proof. But if you
can sing or dance or amuse people in any way; if you think you can write
a one-act play, the vaudeville theatre will give you a chance to prove
it. One day of every week is devoted to these trials. If at this trial
you interest a man who is looking for good material, he will put you
in the bill for one performance, and give you a chance at an audience,
which is much better. The result of this open-door attitude is a very
interesting innovation in vaudeville which is more or less recent,
but seems destined to last—the incursion of the dramatic artist into
vaudeville.
[Illustration: Singing Soubrettes.]
The managers of the vaudeville theatres are not emotional persons, and
there were some strictly business reasons back of the actor's entrance
into vaudeville. We do not live by bread alone, but by the saving
graces of the art of advertising. It was quite impossible to accentuate
sixteen or eighteen features of a bill. Some one name was needed to
give it character and meaning at a glance. A name that had already
become familiar was preferred. The actor's name served to head the bill
and expand the type and catch the eye, and hence arose the vaudeville
term—"HEAD-LINER."
This word is not used in contracts, but it is established and
understood, and carries with it well-recognized rights and privileges,
such as being featured in the advertisements, use of the star
dressing-room, and the favorite place on the bill; for it is not
conducive to one's happiness or success to appear during the hours
favored by the public for coming in or going out. The manager was not
the loser, for many people who had never been inside a vaudeville
theatre were attracted thither by the name of some well-known and
favorite actor, and became permanent patrons of these houses.
Public-domain text, read in full here on John Shaqi.
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