Quotations purporting to be from the writings of medical men are given, but no references are provided by which they can be checked; and, indeed, the extracts only refer to a “new preparation” and a “new treatment,” without any indication that the advertised article is the one intended. Another quotation is then given “From the Private Clinical Memoranda of Dr. Kupfinn,” described as an “Hon. Auris Chirurgis,” in which “Ohrsorb” is referred to in a laudatory manner; this is followed by an account of some “typical cases,” but it does not appear that this is part of the quotation, although it is so put that it might easily be taken to be. The pamphlet continues: It should be clearly understood that Ohrsorb by itself is only a basis used solely for the purpose of providing the _active portion_ of the Author’s Absorption Treatment, and that the cure depends on the medicinal action of the drugs compounded with it in any special prescription. It is for this reason that certain particulars as to each patient’s case are asked for on the enclosed coupon, namely, that the individual form of deafness, head noises, or ear trouble may be treated by an “Ohrsorb” compound specially adapted to it. The pamphlet proceeds to give reasons for supplementing the treatment by the use of other articles, of which the following are recommended: “Ohraseptic,” “Nazaseptic,” “Specially Prepared Catarrh Tonic,” a nasal irrigator, and a safety ear syringe. It was accompanied by a leaflet headed, “Medical Report on the ‘Ohrsorb’ Treatment,” in which many testimonials are given, but not one from a medical source or anything of the nature of a medical report; also by a “reduced price coupon,” offering a 2s. 9d. tube for 1s. 6d. or a 4s. 6d. tube for 3s., provided the applicant undertook to use it as directed and report the result, and a list of about fifty questions to be answered in connexion with deafness, &c., and catarrh of the nose and throat, concluding with the following paragraph: As a little return for supplying the tube of “Ohrsorb” compound at the reduced price, and for the very special attention that will be given to your case, the author will be grateful if you favour him with the names and addresses of two or three of your friends who suffer from deafness, head noises, or catarrh of the nose or throat. This is entirely confidential, and your name will not be mentioned. In order to test the importance attached to the answers to the questions, a supply of “Ohrsorb Compound for Deafness” was sent for, without giving any particulars of the supposed case for which it was required. The compound was at once sent, together with a multiple-typed letter of the usual kind, as shown by the following extracts: