Secret remedies : $b What they cost and what they containBritish Medical Association
Science
Secret remedies : $b What they cost and what they contain
British Medical Association
Patent medicines
Still, if people like to pay an absurdly high price for citric acid
or extract of bladderwrack under other names, it would, perhaps,
be churlish to object, but the case is rather different with the
extract or other preparation of the thyroid gland found to be present
in two of the nostrums most recently analysed. Medical men are not
infrequently asked by patients for information or for their opinion
with regard to some substance that has been praised in a family
newspaper or other easily inspired or corrupted medium to which some
authority is ascribed, and the detection of thyroid gland in two of the
preparations analysed justifies a note of warning. The administration
of thyroid requires to be carefully regulated, and its employment
in self-medication cannot be regarded as a safe proceeding. Under
these circumstances it can hardly be necessary to say that postal
communication with the vendors of the medicines in question, even
when accompanied by the patient’s answers to printed questions and
description of his symptoms, is not only of no value, but may be a
source of danger by giving a false sense of security.
It is curious indeed to note that one of these secret preparations,
Marmola, does not appear to be advertised to the public as a
proprietary article at all, but is named as one ingredient among others
in a prescription which is recommended in a paragraph apparently
dictated solely by pity for suffering fat people; the chemist to whom
the prescription will be taken to be compounded, however, is the
recipient of advertising matter urging him to lay in a stock of the
article to be in readiness for the demand. It is to be hoped that no
chemist would dispense such a “prescription” without making it clear
to his customer that what is supplied is a proprietary article, about
the usefulness or innocuousness of which he knows nothing; otherwise
the customer, who finds it named along with preparations bearing the
letters “B.P.,” is likely to suppose that it is a known substance,
and that the dispensing of the prescription by a chemist indicates
that the mixture is a proper and safe one to take. Two of the other
preparations described are evidently usually or always supplied to the
public without the agency of any retailer, the vendor thus securing the
whole profit, which, it will be seen, is considerable. In both these
cases the attempt is clearly made to get the customer to pay at once
for as large a quantity as possible, presumably because he will be less
likely to do so after giving the medicines a trial. The most alluring
prospects are, of course, held out in the advertisements, but when the
customer has been drawn into correspondence, and especially after he
has begun to send his money, a process of “hedging” begins, as will be
seen from the extracts quoted from letters sent by the vendors.
Public-domain text, read in full here on John Shaqi.
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