Sixty Years a Bookman, With Other Recollections and ReflectionsShaylor, Joseph
General
Sixty Years a Bookman, With Other Recollections and Reflections
Shaylor, Joseph
Booksellers and bookselling -- Great Britain; Shaylor, Joseph, 1844-1923
Firms in Berlin have a special way of dispatching their books,
etc., to other firms in the country. It is a kind of private post
service between the Booksellers' League in Berlin and booksellers and
wholesale agents in other towns. Each member of this League pays a
certain amount yearly, and has his goods sent on by the private post
service. This is not a very quick method, although it is cheap.
The following Consular Report upon this subject will be found
interesting:--
Even in this changing age the organization of the German book trade
remains in principle what it has long been. The two main principles
which make the trade as flourishing as it is, are the fixed selling
price and the right of the retailer to return unsold books. The first,
combined with very long credits, is the solid basis of the existence
of the small retail houses, and has favoured the establishment of
retailers everywhere. There is in Germany one bookseller for every
5,000 inhabitants, and the consequence of retail shops being found
everywhere is that the German publisher spends very little in
advertising, for he sends out all his novelties on sale according
to a system established with the retail trade, or special wishes of
the retailers, which he learns by means of his inexpensive circulars.
In no other trade is there so close an understanding cultivated as
between the German bookseller and his educated customers. The retailer
circulates all his new books amongst likely buyers, and they become
better known than through advertisements. The retailer pays for all
the books bought during the year at the Easter Fair of the following
year. The discounts vary according to the class of book, from 25 per
cent. on the selling price of scientific books to 40 and even 50 per
cent. on juvenile literature, besides which eleven copies are sent for
ten, or thirteen for a dozen. The enormous number of scientific books
published in Germany, including pamphlets, can only be explained by
the existence of the intelligent retailers all over the country. The
legal organization of the trade is the Verein in Leipzig, consisting
of 2,685 members, which lays down regulations for the members of
the trade amongst themselves, and for them in their dealings with
the public. Thus the maintenance of the selling price (5 per cent.
being allowed for cash, periodicals excepted) is rigidly insisted
on, and if the rule is broken, it is adjudged by the Verein that
publishers shall not supply the offender, or that they shall give him
no credit or discount. Connected with this institution is a sort of
publishers' and booksellers' clearing house in Leipzig, by which the
ordering by retailers and the keeping of accounts between them and
the publishers are facilitated and simplified, and the processes of
ordering, packing, dispatching, and paying are greatly cheapened. It
appears designed to prevent a great variety of petty expenditure, and
Public-domain text, read in full here on John Shaqi.
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