Sixty Years a Bookman, With Other Recollections and ReflectionsShaylor, Joseph
General
Sixty Years a Bookman, With Other Recollections and Reflections
Shaylor, Joseph
Booksellers and bookselling -- Great Britain; Shaylor, Joseph, 1844-1923
As a rule the life of works of fiction is very short, except in special
cases. The life of works of an author of, say, two or three books,
would probably be about three to six months, so for books in this class
a limit of twelve months should be allowed before a cheap edition is
issued, and according to the popularity of the author, these times
should vary up to two or three years before cheap editions of books
by authors of long standing are issued, and also the better edition
should be cleared from the bookseller's shelves before the cheaper
edition is published. From a bookseller's point of view, there is no
language too strong in condemnation of the system now much in vogue,
that a 2_s._ edition of a 6_s._ novel may be issued, and both editions
kept in circulation at the same time. Editions selling at various
prices are often sold by the author to different publishers, and each
price is supposed to appeal to a different public. Can a bookseller be
expected to keep a stock of all these editions? If so, his stock of
cheap reprints would demand a special warehouse.
The most reasonable course to pursue in all cheap issues is first to
see if there is a public to which a cheap edition would appeal, settle
a moderate price at which it should be published, allowing a fair
profit to the trade, and after a sufficient time has been given for
the original edition to have a good run, there may be issued the cheap
edition, which, while appealing to a fresh public, will be remunerative
to the author and publisher, and, let us hope, a help to civilization
and the betterment of mankind.
Much the same argument applies to the speculative religious work.
There would not, of course, be so many different editions, but if the
book in its special issue is of a distinctly argumentative character,
and appeals to a thoughtful and intelligent public, a cheap edition
is desirable, not only because it will sell, but because it will make
people think, and truth is generally brought to the surface and put
into operation by a public who thinks.
I am, therefore, convinced that when due time and consideration have
been given to a book, a cheap edition is often not only advisable, but
necessary.
Public-domain text, read in full here on John Shaqi.
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