Sixty Years in Southern California, 1853-1913: Containing the Reminiscences of Harris NewmarkNewmark, Harris
History
Sixty Years in Southern California, 1853-1913: Containing the Reminiscences of Harris Newmark
Newmark, Harris
California, Southern; Los Angeles (Calif.)
An odd little store was that of Madame Salandie, who came to
California in 1849, on the same vessel that brought Lorenzo Leck. She
had a butcher shop; but, rather curiously, she was also a
money-lender.
I believe that Jack Yates was here in 1853. He owned the first general
laundry, located on Los Angeles Street between First and Requena, and
conducted it with success and profit for many years, until he
succumbed to the competition of the Chinese. Yates's daughter, Miss
Mary D., married H. J. Woollacott, at one time a prominent financier.
More than once, in recording these fragmentary recollections, I have
had occasion to refer to persons who, at one time or another, were
employed in a very different manner than in a later period of their
lives. The truth is that in the early days one's occupation did not
weigh much in the balance, provided only that he was honorable and a
good citizen; and pursuits lowly to-day were then engaged in by
excellent men. Many of the vocations of standing were unknown, in
fact, fifty or sixty years ago; and refined and educated gentlemen
often turned their attention to what are now considered humble
occupations.
FOOTNOTES:
[4] George Hazard died on February 8th, 1914.
[5] Mrs. Meyer died on September 4th, 1914.
[6] Marks died on July 9th, 1914.
CHAPTER VII
IN AND NEAR THE OLD PUEBLO
1853
About the time when I arrived, Assessor António F. Coronel reported an
increase in the City and County assessment of over eight hundred and
five thousand dollars, but the number of stores was really limited,
and the amount of business involved was in proportion. The community
was like a village; and such was the provincial character of the town
that, instead of indicating the location of a store or office by a
number, the advertiser more frequently used such a phrase as "opposite
the Bella Union," "near the Express Office," or "_vis-à-vis_ to Mr.
Temple's." Nor was this of great importance: change of names and
addresses were frequent in business establishments in those days--an
indication, perhaps, of the restless spirit of the times.
Possibly because of this uncertainty as to headquarters, merchants
were indifferent toward many advertising aids considered to-day rather
essential. When I began business in Los Angeles, most of the
storekeepers contented themselves with signs rudely lettered or
painted on unbleached cloth, and nailed on the outside of the adobe
walls of their shops. Later, their signs were on bleached cloth and
secured in frames without glass. In 1865, we had a painted wooden
sign; and still later, many establishments boasted of letters in gold
on the glass doors and windows. So too, when I first came here,
merchants wrote their own billheads and often did not take the trouble
to do that; but within two or three years afterward, they began to
have them printed.
Public-domain text, read in full here on John Shaqi.
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