"Let's think this thing out," said John Flint to Laurence. "Cutting
out ads is a bad habit. It costs good money. It should be nipped in
the bud. You've got to go after advertisers like that and make 'em see
the thing in the right light. Say, parson, what's that thing you were
saying the other day--the thing I asked you to read over, remember?"
_"When the scorner is punished, the simple is made wise; and when the
wise is instructed, he receiveth knowledge,"_ I quoted Solomon.
"That's it, exactly. You see," he explained, "there's always the right
way out, if you've got sense enough to find it. Only you mustn't get
rattled and try to make your getaway out the wrong door or the front
window--that spoils things. The parson's given you the right tip. That
old chap Solomon had a great bean on him, didn't he?"
A few days later there appeared, in the space which for years had been
occupied by the bigger of the two advertisements, the following
pleasant notice:
People Who Disapprove of
Civic Cleanliness,
A Better Town,
Better Kiddies,
and
A Square Deal for Everybody,
_Also_
Disapprove of
Advertising in the Clarion.
And the space once occupied by the other advertiser was headed:
OBITUARIES
That ghastly poetry in which the soul of the Butterfly Man reveled
appeared in that column thereafter. It was a conspicuous space, and
the horn of rural mourning in printer's ink was exalted among us. It
was not very hard to guess whose hand had directed those
counter-blows.
When we met those two advertisers on the street afterward we greeted
them with ironical smiles intended to enrage. They had at Inglesby's
instigation been guilty of a tactical blunder of which the men behind
the _Clarion_ had taken fiendish and unexpected advantage. It had
simply never occurred to either that a small town editor might dare to
"come back." The impossible had actually happened.
I think it was this slackening of his power which alarmed Inglesby
into action.
"Mr. Inglesby," said the Butterfly Man to me one night, casually, "has
got him a new private secretary. He came this afternoon. His name's
Hunter--J. Howard Hunter. He dresses as if he wrote checks for a
living and he looks exactly like he dresses. Honest, he's the original
he-god they use to advertise suspenders and collars and neverrips and
that sort of thing in the classy magazines. I bet you Inglesby's got
to fork over a man-sized bucket of dough per, to keep _him_. There'll
be a flutter of calico in this burg from now on, for that fellow
certainly knows how to wear his face. He's gilt-edged from start to
finish!"
Laurence, lounging on the steps, looked up with a smile.
"His arrival," said he, "has been duly chronicled in to-day's press.
Cease speaking in parables, Bughunter, and tell us what's on your
mind."
The Butterfly Man hesitated for a moment. Then:
Public-domain text, read in full here on John Shaqi.
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