To neglect this and treat demand and supply as a summation of original
individual estimates involves an inadequacy of the same nature as there
would be in explaining fashion as due to a summation of individual ideas
about dress. The explanation would be true at a given instant, in
fashion as in the market, but in the case of the former no one could
fail to perceive how superficial, how delusive, it would be. This is
obvious in the case of fashion because its changes are so rapid and
conspicuous that we are compelled to notice them, and to see that the
individual takes his ideas from the social current. The slower movement
of ideas which determines our more stable wants is, however, of the same
character, and the superficiality of treating it as originating in the
individual is quite as great, amounting to no less than ignoring the
historical factors in pecuniary value. The relation of the individual to
the system is not essentially different in this case from what we may
see in any institution. The ordinary man is a conformer; he lives in the
institution and accepts its established valuations, though not without
impressing some degree of individuality upon them. In this way we get
our ideas and practices regarding religion, marriage, dress, and so on.
So in pecuniary matters one accepts in a general way the current values
but has a certain individuality in his choices which makes him to some
extent a special factor in the market. There is no absolute conformity;
we do everything a little differently from any one else; but this does
not prevent our being controlled, in a broad way, by the prevailing
institutions. This is what the usual economic analysis ignores, or
perhaps omits as beyond its proper range.
Along with this we have the phenomenon of non-conformity. Individuals of
special natural endowment, or unusual situation, or both, depart widely
from the type, and initiate new tendencies which, under favorable
conditions, may grow, and modify or destroy the old type. These new
movements are likely to derive more directly from human nature than the
old, and it is commonly true, though not always, that non-conformity
represents human-nature values in conflict with those that are more
institutional. We can see this process at the present time in the
church, in politics, and in the family. It is taking place no less in
pecuniary relations, and our expenditure is being humanized as
radically, perhaps, as anything else. Things that seemed indispensable
twenty-five years ago no longer seem worth while, and claims unthought
of then have become irresistible. What changes have come over the budget
of the household, of philanthropy, of the state and the church, during
this period!
One might say much on this topic, but it would amount simply to an
exposition, in this field, of the general relation between institutions
and human nature.
Public-domain text, read in full here on John Shaqi.
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