It is true that for a time the very advertisement of the word "Socialism," by this method, and even the widest and loosest use of Socialist phrases had the effect of making people think about Socialist principles. But this cannot be long continued before the public begins to ask questions concerning the exact meaning of such expressions as applied to everyday life. The Socialist paper, _Justice_, of London, urged that "the very suggestion that any of the Liberal members of Parliament were connected with the Socialist movement created a more profound impression than all they ever said or did." This is doubtless true, but when the novelty has once worn off of this situation it is what so-called Socialists do that alone will count. For example, the leading reformist Socialist of Great Britain, Mr. J. R. MacDonald, wishes to persuade the Socialists of America to carry on "a propaganda of immediately practicable changes, justified and enriched by the fact that they are the realization of great ideals."[98] Such a reduction of the ideal to what is actually going on, or may be immediately brought about, makes it quite meaningless. Evidently the immediately practicable changes that Mr. MacDonald suggests are themselves his ideal, and what he calls the ideal consists rather of phrases and enthusiasms that are useful, chiefly, for the purpose of advertising his Party and creating enthusiasm for it. The underlying motive of the "reformists" when they claim non-Socialist reforms as their own, and relegate practically all distinctively Socialist principles and methods to the vague and distant future, is undoubtedly their belief that reforms rather than Socialism appeal to the working class. "The mass of workingmen will support the Socialist Party," a Socialist reformer wrote recently, "not because they are being robbed under capitalism, but because they are made to understand that this party can be relied upon to advance certain measures which they know will benefit them and their families here and now. "The constructive Socialist believes that the cooeperative commonwealth will be realized, not by holding it up in contrast to capitalism,--but only by the working class fighting first for this thing, then for that thing, until private enterprise is undermined by its rewards being eaten up by taxes and its incentive removed by the inroads made upon profits."