Stage-coach and Mail in Days of Yore, Volume 2 (of 2): A picturesque history of the coaching ageHarper, Charles G. (Charles George)
History
Stage-coach and Mail in Days of Yore, Volume 2 (of 2): A picturesque history of the coaching age
Harper, Charles G. (Charles George)
Coaching (Transportation) -- History
Urged on, perhaps, by the partial success of the competitive
“Tally-Ho!” he started in 1834, in alliance with Robert Nelson of
the “Belle Sauvage” and Jobson of the “Talbot” at Shrewsbury, the
“Nimrod” London and Shrewsbury coach, to compete with that pioneer of
long-distance day coaches the “Wonder,” a highly successful venture
established so early as 1825, by Sherman of the “Bull and Mouth,” and
Taylor of the “Lion” at Shrewsbury. The bitterness and bad blood thus
stirred up were almost incredible. It is not to be supposed that men
so spirited as Sherman and Isaac Taylor were content to idly see this
late-comer enter the field their own enterprise had opened, and be
allowed to cut up their profits; and so the following season witnessed
the appearance of the “Stag,” own sister to the “Wonder,” and by the
same proprietors, timed to run a little in advance of the “Nimrod,”
while the “Wonder” went slightly in the rear. Thus the hated rival was
pretty well “nursed” all the way, and did not often succeed in securing
a well-filled way-bill. The pace while this insane competition lasted
was terrific, and the coachman of the “Nimrod” on the Wolverhampton and
Shrewsbury stage was thrown off and killed. The coaches were originally
fast, being timed at 11½ miles an hour; but in the furious racing that
took place, day after day, the whole three often arrived together at
the journey’s end, two hours before time. One shrinks from computing
the pace an analysis of these figures would disclose. The fares by
the “Wonder” and “Stag” were in the meanwhile reduced by one-third;
and, partly in consequence of this “alarming sacrifice,” and a great
deal more, we may suppose, in consequence of travellers being afraid
to travel by these reckless competitors, £1500 were lost by Sherman
and his allies in twelve months. But at the end of that time they had
the satisfaction of seeing the “Nimrod” withdrawn, when the fares were
raised to their old level.
Public-domain text, read in full here on John Shaqi.
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