Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industryBarber, H. L. (Herbert Lee)
History
Story of the automobile: Its history and development from 1760 to 1917: With an analysis of the standing and prospects of the automobile industry
Barber, H. L. (Herbert Lee)
Automobiles -- History
PRODUCTION RAN AWAY FROM ESTIMATES.
Note that this was written at least three months before the close of
the year 1915. The production of automobiles for that year, as we have
seen, was 139,249 greater than that given by Mr. Frederick at the time
he wrote.
The interesting thing in Mr. Frederick’s prediction for the future
is that the industry ran away from his estimate the first year after
he made his prediction. He prophesied a production of 1,000,000
automobiles a year for the next five years. The following year, 1916,
the production reached 1,617,708 cars. This is not against him, because
the automobile industry is going forward by such leaps and bounds as
to smash all conservatism. His estimate but indicates that his further
prediction of a probable production later of 2,000,000 automobiles a
year is likely to be more than fulfilled.
In this connection we must take into consideration that the earlier
made cars are beginning to wear out and are being replaced by new ones.
Also that many persons who bought so-called cheap cars at first are
discarding them and buying higher priced new ones.
The time will come, of course, when the sale of automobiles to new
users will begin to decrease, but as these sales decrease the sales of
cars to take the place of old ones will increase. When we reach the
time when the decrease of the one will equal the increase of the other
we will arrive, approximately, at the point of saturation that is now
worrying timid and unimaginative persons, and not until then. Every
feature of the industry indicates that we have not travelled more than
half the distance to reach that point. A more rational estimate is that
we have not travelled much more than a fourth of the distance.
Until we reach that point the automobile industry will be in the
formative period, in the creative state. It will be growing larger
and larger, and will be earning more and more from year to year. But
some of the earnings will have to be kept in the business to acquire
additional equipment and as a greater working capital. But earnings
used in this way will become additional assets back of automobile
securities to enhance their values—to create accretive values.
When the saturation point is finally reached the industry will settle
down to be one of our most stable and profitable manufacturing lines.
Not until then can the tremendous profit possibilities in it be
definitely reckoned.
EARLIER THE INVESTMENT, GREATER THE PROFITS.
These conditions being true, it should be clear that the earlier an
investment is made in the industry, the greater will be the profits.
Spectacular profits will be made before the saturation point is
reached, and to get all the tremendous accretive values that accrue
in this industry the investment must be made at the beginning. The
further removed from the beginning the investment is made, the more the
investment will cost and the lesser will be the accretive value as well
as the income on the investment.
Public-domain text, read in full here on John Shaqi.
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