Struggles and Triumphs: or, Forty Years' Recollections of P. T. BarnumBarnum, P. T. (Phineas Taylor)
General
Struggles and Triumphs: or, Forty Years' Recollections of P. T. Barnum
Barnum, P. T. (Phineas Taylor)
Barnum, P. T. (Phineas Taylor), 1810-1891; Circus owners -- United States -- Biography
In fact, I soon became the General’s _avant courier_, though not doing
the duties of an _avant courier_ to an ordinary exhibition, since these
duties generally consist in largely puffing the “coming man” and
expected show, thus endeavoring to create a public appetite and to
excite curiosity. My duties were quite different; after engaging the
largest theatre or saloon to be found in the town, I put out a simple
placard, announcing that the General would appear on such a day.
Thereafter, my whole energies were directed, apparently, to keeping the
people quiet; I begged them not to get excited; I assured them through
the public journals, that every opportunity should be afforded to permit
every person to see “the distinguished little General, who had delighted
the principal monarchs of Europe, and more than a million of their
subjects,” and that if one exhibition in the largest audience room in
the town would not suffice, two or even three would be given.
This was done quietly, and yet, as an advertisement, effectively, for,
strange as it may seem, people who were told to keep quiet, would get
terribly excited, and when the General arrived and opened his
exhibitions, excitement would be at fever heat, the levees would be
thronged, and the treasury filled!
Numerous were the word battles I had with mayors, managers
of theatres, directors of hospitals, and others, relative to what I
considered--justly, I think--the outrageous imposition which the laws
permitted in the way of taxes upon “exhibitions.” Thus the laws
required, for the sake of charity, twenty-five per cent of my gross
receipts for the hospitals; while to encourage a local theatre, or
theatres, which might suffer from an outside show, twenty per cent more
must be given to the local managers.
Of course this law was nearly a dead letter; for, to have taken
forty-five per cent of my gross receipts at every exhibition would soon
have driven me from the provinces, so the hospitals were generally
content with ten per cent, and five or ten francs a day satisfied the
manager of a provincial theatre. But at Bordeaux the manager of the
theatre wished to engage the General to appear in his establishment, and
as I declined his offer, he threatened to debar me from exhibiting
anywhere in town, by demanding for himself the full twenty per cent the
law allowed, besides inducing the directors of the hospitals to compel
me to pay them twenty-five per cent more.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account