Struggles and Triumphs: or, Forty Years' Recollections of P. T. BarnumBarnum, P. T. (Phineas Taylor)
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Struggles and Triumphs: or, Forty Years' Recollections of P. T. Barnum
Barnum, P. T. (Phineas Taylor)
Barnum, P. T. (Phineas Taylor), 1810-1891; Circus owners -- United States -- Biography
Knowing that a visit to my varied attractions and genuine curiosities
was well worth to any one three times the amount asked as an entrance
fee, I confess that I was not so scrupulous, as possibly I should have
been, about the methods used to call public attention to my
establishment. The one end aimed at was to make men and women think and
talk and wonder, and, as a practical result, go to the Museum. This was
my constant study and occupation.
It was the world’s way then, as it is now, to excite the community with
flaming posters, promising almost everything for next to nothing. I
confess that I took no pains to set my enterprising fellow-citizens a
better example. I fell in with the world’s way; and if my “puffing” was
more persistent, my advertising more audacious, my posters more glaring,
my pictures more exaggerated, my flags more patriotic and my
transparencies more brilliant than they would have been under the
management of my neighbors, it was not because I had less scruple than
they, but more energy, far more ingenuity, and a better foundation for
such promises. In all this, if I cannot be justified, I at least find
palliation in the fact that I presented a wilderness of wonderful,
instructive and amusing realities of such evident and marked merit that
I have yet to learn of a single instance where a visitor went away from
the Museum complaining that he had been defrauded of his money. Surely
this is an offset to any eccentricities to which I may have resorted to
make my establishment widely known.
Very soon after introducing my extra exhibitions, I purchased for $200,
a curiosity which had much merit and some absurdity. It was a model of
Niagara Falls, in which the merit was that the proportions of the great
cataract, the trees, rocks, and buildings in the vicinity were
mathematically given, while the absurdity was in introducing “real
water” to represent the falls. Yet the model served a purpose in making
“a good line in the bill”--an end in view which was never neglected--and
it helped to give the Museum notoriety. One day I was summoned to appear
before the Board of Croton Water Commissioners, and was informed that as
I paid only $25 per annum for water at the Museum, I must pay a large
extra compensation for the supply for my Niagara Falls. I begged the
board not to believe all that appeared in the papers, nor to interpret
my show-bills too literally, and assured them that a single barrel of
water, if my pump was in good order, would furnish my falls for a month.
Public-domain text, read in full here on John Shaqi.
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