Seizing his brush he finished the sign in fifteen minutes, and I directed the carpenter to nail it over the door leading to the back stairs. He did so, and as the crowd, after making the entire tour of the establishment, came pouring down the main stairs from the third story, they stopped and looked at the new sign, while some of them read audibly: “To the Aigress.” “The Aigress,” said others, “sure: that’s an animal we haven’t seen,” and the throng began to pour down the back stairs only to find that the “Aigress” was the elephant, and that the elephant was all out o’ doors, or so much of it as began with Ann Street. Meanwhile, I began to accommodate those who had long been waiting with their money at the Broadway entrance. Notwithstanding my continual outlays for additional novelties and attractions, or rather I might say, because of these outlays, money poured in upon me so rapidly that I was sometimes actually embarrassed to devise means to carry out my original plan for laying out the entire profits of the first year in advertising. I meant to sow first and reap afterwards. I finally hit upon a plan which cost a large sum, and that was to prepare large oval oil paintings to be placed between the windows of the entire building, representing nearly every important animal known in zoology. These paintings were put on the building in a single night, and so complete a transformation in the appearance of an edifice is seldom witnessed. When the living stream rolled down Broadway the next morning and reached the Astor House corner, opposite the Museum, it seemed to meet with a sudden check. I never before saw so many open mouths and astonished eyes. Some people were puzzled to know what it all meant; some looked as if they thought it was an enchanted palace that had suddenly sprung up; others exclaimed, “Well, the animals all seem to have ‘broken out’ last night,” and hundreds came in to see how the establishment survived the sudden eruption. At all events, from that morning the Museum receipts took a jump forward of nearly a hundred dollars a day, and they never fell back again. Strangers would look at this great pictorial magazine and argue that an establishment with so many animals on the outside must have something on the inside, and in they would go to see. Inside, I took particular pains to please and astonish these strangers, and when they went back to the country, they carried plenty of pictorial bills and lithographs, which I always lavishly furnished, and thus the fame of Barnum’s Museum became so wide-spread, that people scarcely thought of visiting the city without going to my establishment. In fact, the Museum had become an established institution in the land. Now and then some one would cry out “humbug” and “charlatan,” but so much the better for me. It helped to advertise me, and I was willing to bear the reputation--and I engaged queer curiosities, and even monstrosities, simply to add to the notoriety of the Museum.