Marrineal's face was quite serious as he took up the obvious
implication. "Where is the dividing line between professional and
amateur in the newspaper business? You gentlemen will bear with me if I
go into personal details a little. I suppose I've always had the
newspaper idea. When I was a youngster of twenty, I tried myself out.
Got a job as a reporter in St. Louis. It was just a callow escapade. And
of course it couldn't last. I was an undisciplined sort of cub. They
fired me; quite right, too. But I did learn a little. And at least it
educated me in one thing; how to read newspapers." He laughed lightly.
"Perhaps that is as nearly thorough an education as I've ever had in
anything."
"It's rather an art, newspaper reading," observed Banneker.
"You've tried it, I gather. So have I, rather exhaustively in the last
year. I've been reading every paper in New York every day and all
through."
"That's a job for an able-minded man," commented Edmonds, looking at him
with a new respect.
"It put eye-glasses on me. But if it dimmed my eyes, it enlightened my
mind. The combined newspapers of New York do not cover the available
field. They do not begin to cover it.... Did you say something, Mr.
Banneker?"
"Did I? I didn't mean to," said Banneker hastily. "I'm a good deal
interested."
"I'm glad to hear that," returned Marrineal with gravity. "After I'd
made my estimate of what the newspapers publish and fail to publish,
I canvassed the circulation lists and news-stands and made another
discovery. There is a large potential reading public not yet tied up to
any newspaper. It's waiting for the right paper."
"The imputation of amateurishness is retracted, with apologies,"
announced Russell Edmonds.
"Accepted. Though there are amateur areas yet in my mind. I bought The
Patriot."
"Does that represent one of the areas?"
"It represents nothing, thus far, except what it has always represented,
a hand-to-mouth policy and a financial deficit. But what's wrong with it
from your point of view?"
"Cheap and nasty," was the veteran's succinct criticism.
"Any more so than The Sphere? The Sphere's successful."
"Because it plays fair with the main facts. It may gloss 'em up with a
touch of sensationalism, like the oil on a barkeep's hair. But it does
go after the facts, and pretty generally it presents 'em as found. The
Patriot is fakey; clumsy at it, too. Any man arrested with more than
five dollars in his pocket is a millionaire clubman. If Bridget
O'Flaherty jumps off Brooklyn Bridge, she becomes a prominent society
woman with picture (hers or somebody else's) in The Patriot. And the
cheapest little chorus-girl tart, who blackmails a broker's clerk with a
breach of promise, gets herself called a 'distinguished actress' and him
a 'well-known financier.' Why steal the Police Gazette's rouge and
lip-stick?"
"Because it's what the readers want."
Public-domain text, read in full here on John Shaqi.
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