"Yes. If it had been practicable, I'd have had some insets with that: a
picture of Flynn, a cut of his new million-dollar yacht, and a table
showing the twenty per cent dividends that the City Illuminating Company
pays by over-taxing Jones on his lighting and heating. That would almost
tell the story without comment."
"I see. Still making it easy for them to read."
Marrineal ran over a number of other captions, sensational, personal,
invocative, and always provocative: "Man, Why Hasn't Your Wife Divorced
You?" "John L. Sullivan, the Great Unknown." "Why Has the Ornithorhyncus
Got a Beak?" "If You Must Sell Your Vote, Ask a Fair Price For It."
"Mustn't Play, You Kiddies: It's a Crime: Ask Judge Croban." "Socrates,
Confucius, Buddha, Christ; All Dead, But--!!!" "The Inventor of
Goose-Plucking Was the First Politician. They're At It Yet." "How Much
Would You Pay a Man to Think For You?" "Air Doesn't Cost Much: Have You
Got Enough to Breathe?"
"All this," said the owner of The Patriot, "is taken from what people
talk and think about?"
"Yes."
"Doesn't some of it reach out into the realm of what Mr. Banneker thinks
they _ought_ to talk and think about?"
Banneker laughed. "Discovered! Oh, I won't pretend but what I propose to
teach 'em thinking."
"If you can do that and make them think our way--"
"'Give me place for my fulcrum,' said Archimedes."
"But that's an editorial you won't write very soon. One more detail.
You've thrown up words and phrases into capital letters all through for
emphasis. I doubt whether that will do."
"Why not?"
"Haven't you shattered enough traditions without that? The public
doesn't want to be taught with a pointer. I'm afraid that's rather too
much of an innovation."
"No innovation at all. In fact, it's adapted plagiarism."
"From what?"
"Harper's Monthly of the seventy's. I used to have some odd volumes in
my little library. There was a department of funny anecdote; and the
point of every joke, lest some obtuse reader should overlook it, was
printed in italics. That," chuckled Banneker, "was in the days when we
used to twit the English with lacking a sense of humor. However, the
method has its advantages. It's fool-proof. Therefore I helped myself to
it."
"Then you're aiming at the weak-minded?"
"At anybody who can assimilate simple ideas plainly expressed," declared
the other positively. "There ought to be four million of 'em within
reaching distance of The Patriot's presses."
"Your proposition--though you haven't made any as yet--is that we lead
our editorial page daily with matter such as this. Am I correct?"
"No. Make a clean sweep of the present editorials. Substitute mine. One
a day will be quite enough for their minds to work on."
"But that won't fill the page," objected the proprietor.
"Cartoon. Column of light comment. Letters from readers. That will,"
returned Banneker with severe brevity.
"It might be worth trying," mused Marrineal.
Public-domain text, read in full here on John Shaqi.
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