physical status of the "future mothers of the nation."
Failing any other excuse for their careful lubricities, the team could
always conjure up an enticing special feature from an imaginary foreign
correspondent, aimed direct at the family circle and warning against the
"Moral Pitfalls of Paris," or the "Vampires of High Life in Vienna." The
invariable rule was that all sex-stuff must have a moral and virtuous
slant. Thus was afforded to the appreciative reader a double
satisfaction, physical and ethical, pruriency and piety.
It was Capron who devised the simple but effective legend which
afterward became, in a thousand variants, a stock part of every news
item interesting enough to merit graphic treatment, "The X Marks the
Spot Where the Body Was Found." He, too, adapted, from a design in a
drug-store window picturing a sponge fisherman in action, the
cross-section illustration for news. Within a few weeks he had displaced
the outdated art editor and was in receipt of a larger salary than the
city editor, who dealt primarily in news, not sensations, _panem_ not
_circenses_.
Sensationalism of other kinds was spurred to keep pace with the sex
appeal. The news columns became constantly more lurid. They shrieked,
yelled, blared, shrilled, and boomed the scandals and horrors of the
moment in multivocal, multigraphic clamor, tainting the peaceful air
breathed by everyday people going about their everyday business, with
incredible blatancies which would be forgotten on the morrow in the
excitement of fresh percussions, though the cumulative effect upon the
public mind and appetite might be ineradicable. "Murderer Dabbles Name
in Bloody Print." "Wronged Wife Mars Rival's Beauty." "Society Woman
Gives Hundred-Dollar-Plate Dinner." "Scientist Claims Life Flickers in
Mummy." "Cocktails, Wine, Drug, Ruin for Lovely Girl of Sixteen."
"Financier Resigns After Sprightly Scene at Long Beach." Severance
developed a literary genius for excitant and provocative
word-combinations in the headings; "Love-Slave," "Girl-Slasher,"
"Passion-Victim," "Death-Hand," "Vengeance-Oath," "Lust-Fiend." The
articles chosen for special display were such as lent themselves, first,
to his formula for illustration, and next to captions which thrilled
with the sensations of crime, mystery, envy of the rich and conspicuous,
or lechery, half concealed or unconcealed. For facts as such he cared
nothing. His conception of news was as a peg upon which to hang a
sensation. "Love and luxury for the women: money and power for the men,"
was his broad working scheme for the special interest of the paper,
with, of course, crime and the allure of the flesh for general interest.
A jungle man, perusing one day's issue (supposing him to have been
competent to assimilate it), would have judged the civilization pictured
therein too grisly for his unaccustomed nerves and fled in horror back
to the direct, natural, and uncomplicated raids and homicides of the
decent wilds.
Public-domain text, read in full here on John Shaqi.
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