Innumerable are the methods by which authors, whose sole claim to genius
is this skill in advertising, keep themselves and their books before the
public. Eccentricities of manner and of matter are so varied as to
provoke wonder that mental fertility of resource so remarkable should
not produce results really great and lasting. Some writers claim to be
founders of schools, and talk a good deal about their "modernity," a
word which really means stale sensationalism revamped; others insist in
season and out of season that they have discovered the only true theory
of art, and that literature is only possible upon the lines which they
lay down. It is unfortunately to be observed that the theory invariably
follows the practice; that they first produce queer books, and then
formulate a theory which excuses them. Still others call attention to
themselves by a variety of artifices, from walking down Piccadilly
mooning over a sunflower to driving through the Bois de Boulogne in
brocade coat, rose-pink hat, and cravat of gold-lace, like Barbey
d'Aurevilly. No man ever produced good art who worked to advertise
himself, and fortunately the day of these charlatans is usually short. I
have spoken in another place of the danger of confounding an author and
his work; and of course this peril is especially great in the case of
writers of our own time. I may add that the parading of authors is a
vice especially prevalent in the nineteenth century. Mrs. Leo Hunter
advertises herself, and incidentally the celebrities whom she captures,
and the publishers not infrequently show a disposition to promote the
folly for the sake of their balance-sheet. If Apollo and the Muses
returned to earth they would be bidden instantly to one of Mrs. Hunter's
Saturday five o'clocks, and a list of the distinguished guests would be
in the Sunday papers. That is what many understand by the encouragement
of literature.
Another method of securing notice, which is practiced by not a few
latter-day writers, is that of claiming startling originality. Many of
the authors who are attempting to take the kingdom of literary
distinction by violence lay great stress upon the complete novelty of
their views or their emotions. Of these, it is perhaps sufficient to say
that the men who are genuine insist that what they say is true, not that
they are the first to say it. In all art that is of value the end sought
is the work and not the worker. Perhaps most vicious of all these
self-advertisers are those who force themselves into notice by thrusting
forward whatever the common consent of mankind has hitherto kept
concealed. It is chiefly to France that we owe this development of
recent literature so-called. If a French writer wishes to be effective,
it is apparently his instant instinct to be indecent. The trick is an
easy one. It is as if the belle who finds herself a wall-flower at a
ball should begin loudly to swear. She would be at once the centre of
observation.
Public-domain text, read in full here on John Shaqi.
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