It may seem that I do scant justice to the magazines. It is certainly to
be remembered that in the less thickly settled parts of this great
inchoate country, where libraries are not, the magazine is often a
comfort and even an inspiration. It is to be acknowledged that, with the
enormous mass of half-educated but often earnest and sincere souls, the
periodical has done and may still do a great deal of good. The child
must play with toys before it is fitted to grasp the tools of
handicraft, and enjoyment of the chromo may be a healthy and legitimate
stage on the way to an appreciation of the masters of painting. It is
not a reproach to call a man a toy-vender or a maker of chromos; nor do
I see that what I have been saying is to be interpreted as reflecting on
the makers of periodicals. It must be remembered that the publication of
a magazine is a business enterprise in the same sense that the selling
of carpets or calicoes is a business enterprise. The manufacturer of
magazines must please the general public with what he prints, as the
manufacturer must satisfy the ordinary buyer by the designs of his
fabrics. In either case it is the taste of the intellectual
_bourgeoisie_ which is the standard of success. The maker of periodicals
can no more afford to appeal to the taste of the cultivated few than can
the thrifty maker of stuffs. What is sold in open market must be adapted
to the demands of the open market. It is simply legitimate business
prudence which keeps most magazines from attempting to print literature.
They publish, as a rule, all the literature that the public will
have,--modified, unhappily, by the difficulty of getting it to publish
in a world where literature cannot be made to order. A book, it is to be
remembered, is a venture; a magazine is an enterprise. The periodical
must pay or it must be discontinued.
The moral of the whole matter is that the only thing to do is to accept
magazines for what they are; neither to neglect them completely, nor to
give to them that abundant or exclusive attention which they cannot even
aim under existing conditions at deserving. They may easily be dangerous
intellectual snares; but the wise student will often find them
enjoyable, and sometimes useful.
XIII
NEW BOOKS AND OLD
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