For some years past a new development of the tea trade has, to the
surprise of the older wholesale and retail dealers, assumed a good deal
of prominence, for if the advertisement columns of newspapers, startling
placards at railroad stations and on fences form any criterion, the
public are taking a liking to teas put up in pound and half-pound
packages under fancy names—the latter having no relation whatever to any
country, district or locality where the teas are grown. That the public
should, to a certain extent, buy anything persistently forced upon its
attention is perhaps possible, but tea put up in tin, lead or paper
packets would seem a somewhat hopeless direction in which to attempt to
draw the public taste. Tea in bulk, in the original lead-lined chests,
undoubtedly keeps better, as it preserves the strength, flavor and aroma
of the tea longer than when exposed to the oxydizing influence of the
atmosphere, particularly in this climate, so that during transference
into the tin, paper or unseasoned lead packet, ornamented with a “showy”
label which the more gorgeous the more apt it is to communicate a taste
of the ink, paint, glue or material in which it is packed to the tea
they are intended to adorn. Again, these packets, labels and labor add
as much as five to eight cents to the cost of the tea, together with the
expense of flaunting them before the eyes of the public, which must be
simply enormous. The public generally are ignorant in such matters, and
the legitimate dealer might look with amused surprise on the apparent
demand for packet teas if it were not that an increasing number of
dealers are adopting the new system. Engaged as most of the grocers are
in trying to stop the plague of all sorts of proprietary goods which
yield them so little profit and make them the servants only of the
manufacturers and proprietors, it is astonishing, to say the least, that
other dealers should be found who are adopting the same system with tea.
A grocer cannot manufacture spices or sugar, grow wine, distil whisky or
brew beer, but _he can, as generations of grocers have done before him,
sell good tea out of an honest tea-chest,—or caddy—and make a
respectable living, if not money, out of it for himself and not for
others, while serving the public well at the same time_. Surely, the
attitude of the grocers on this question should not be one of doubt, as
they have it in their power to make it clear to the public that _they
can sell cheaper, better and fresher teas of their own, and with a far
better guarantee of the source of supply named or adhered to than if a
paper or metallic packet with a fancy label, however attractive, is
trusted to_. Again, there can be no valid reason why every grocer, if he
sees fit, should not put his own teas up and offer them under his own
name and brand upon it, if his patrons should desire, a fancy and costly
packet with no other advantages attaching to it.
TEA-BLENDING AS A FINE ART.
Public-domain text, read in full here on John Shaqi.
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