RISE OR FALL. Special Prose 30/- 35/- Unchanged. Street Accidents 10/- 12/- - 5/- Reviews 7/6 10/- - 20/- Police Court Notices 15/- 18/- - 5/- Guaranteed Libels 25/- 30/- - 3/- Unguaranteed ditto 5/- 7/- + 2/- Deferred ditto 14/- 16/- + 4/- Pompous Leaders 8/- 10/- - 25/-! Smart Leaders 9/- 11/6 + 3/- Ten-line Leaderettes 10/- 12/- Unchanged. Political Appeals 15/- 17/- - 30/- Attacks on Foreign Nations 3/- 3/6 - 48/-!! Dramatic Criticism 20/- 25/- Unchanged. Historical Work -- 6d.? (Practically no demand). Religious Notes 12/- 18/- - 8/- Attacks upon Christianity 4/- 4/6 - 5/- (A very heavy fall for this kind of matter). VERSE. (_Prices in pence per line_). Bad Verse No price can be given--very variable. Good minor Verse. 3d. (much the same as last year). Special Verse 1/- (a heavy fall). READY RECKONER. _This Table does not profess any minute accuracy; it will, however, be found amply sufficient for all practical purposes._ PENCE SHILLINGS PER SHILLINGS PER POUNDS PER PER LINE. LONG COLUMN. SHORT COLUMN. THOUSAND Pica. Minion.[18] Pica. Minion.[18] WORDS. Bourgeois. Bourgeois. ¼_d._ 3/9 4/3 5/- 3/- 3/9 4/6 £0·16378.[19] ½_d._ 7/6 8/6 10/- 6/- 7/6 9/- £0·32757. ¾_d._ 11/3 12/9 15/- 9/- 11/3 13/6 £0·49135. 1_d._[20] 15/- 17/- 20/- 12/- 15/- 18/- £0·65514. 1½_d._ 22/6 25/6 30/- 18/- 22/6 27/- £0·98270.[21] 2_d._[22] 30/- 34/- 40/- 24/- 30/- 36/- £1·31028. 2½_d._ 37/6 42/6 50/- 30/- 37/6 45/- £1·63705. No prices superior to this last for Prose. Verse up to 1/- a line. See preceding page, not reckoned in cols. or 1000 words. (The Sections dealing with “THE DETECTION OF CLASSICAL AUTHORS” and “THE VIVID PRESENTATION OF HISTORY,” have been omitted by request of the Family. It is perhaps as well.) NOTE ON TITLES. The young journalist will never make an error as to the title of an individual, and his proper style and address, if he will but learn to trust the books of reference provided by the office. They are far more accurate than other works of the kind.[23] Contrast, for instance, Bowley’s _Peerage and Baronetage_ with Bowley’s _Register of Events during the past year_.