The Age of Big Business: A Chronicle of the Captains of IndustryHendrick, Burton Jesse
History
The Age of Big Business: A Chronicle of the Captains of Industry
Hendrick, Burton Jesse
Big business -- United States -- History; Industries -- United States -- History
This was about 1880; Ford's next conspicuous appearance in Detroit was
about 1892. This appearance was not only conspicuous; it was exceedingly
noisy. Detroit now knew him as the pilot of a queer affair that whirled
and lurched through her thoroughfares, making as much disturbance as
a freight train. In reading his technical journals Ford had met many
descriptions of horseless carriages; the consequence was that he had
again broken away from the farm, taken a job at $45 a month in a Detroit
machine shop, and devoted his evenings to the production of a gasoline
engine. His young wife was exceedingly concerned about his health;
the neighbors' snap judgment was that he was insane. Only two other
Americans, Charles B. Duryea and Ellwood Haynes, were attempting to
construct an automobile at that time. Long before Ford was ready with
his machine, others had begun to appear. Duryea turned out his first one
in 1892; and foreign makes began to appear in considerable numbers. But
the Detroit mechanic had a more comprehensive inspiration. He was not
working to make one of the finely upholstered and beautifully painted
vehicles that came from overseas. "Anything that isn't good for
everybody is no good at all," he said. Precisely as it was Vail's
ambition to make every American a user of the telephone and McCormick's
to make every farmer a user of his harvester, so it was Ford's
determination that every family should have an automobile. He was
apparently the only man in those times who saw that this new machine was
not primarily a luxury but a convenience. Yet all manufacturers, here
and in Europe, laughed at his idea. Why not give every poor man a Fifth
Avenue house? Frenchmen and Englishmen scouted the idea that any one
could make a cheap automobile. Its machinery was particularly refined
and called for the highest grade of steel; the clever Americans might
use their labor-saving devices on many products, but only skillful hand
work could turn out a motor car. European manufacturers regarded each
car as a separate problem; they individualized its manufacture almost as
scrupulously as a painter paints his portrait or a poet writes his
poem. The result was that only a man with several thousand dollars could
purchase one. But Henry Ford--and afterward other American makers--had
quite a different conception.
Public-domain text, read in full here on John Shaqi.
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