The Amazing Argentine: A New Land of EnterpriseFraser, John Foster
History
The Amazing Argentine: A New Land of Enterprise
Fraser, John Foster
Argentina -- Description and travel
Old residents directed my attention to a great change which is taking
place in the import houses of Buenos Aires. Until a few years back it
could be said that the British were first and the rest nowhere. British
capital has flowed abundantly into the country, but toward developing
its natural resources rather than in trade. Now German houses have a
strong footing in "B.A.," and, naturally enough, they are encouraging
the products of their own land. Go into a German house, and it is German
wares that are for sale. Go into a British house, and you find United
States and German wares as well as English being offered. I was
seriously convinced, whilst studying the trend of trade in Argentina,
that it is absolutely necessary that the managing heads of English firms
who have dealings with South America, and find they are not getting that
share of the increased trade which the growth of the country warrants,
should make periodic visits to Argentina to learn for themselves what is
the matter.
If there is one complaint to be made against the Englishman trading with
a foreign land, it is his lack of adaptability. So long as he had the
manufacturing of the world in his own hands, he could do as he liked.
The thing he made was good, and it was the only thing. Now he has keen
competitors, and the customer has a varied choice. The Englishman
has to consider whether it is worth his while to give the exaggerated
credit which manufacturers elsewhere are prepared to give if they can
secure the orders. The Argentine likes long credit. Then, is he prepared
to make an inferior, showy article at a cheap price? These are two
considerations which count enormously with the Argentine. You can
purchase the best Sheffield cutlery in the best shops, for it is what
the better-to-do people insist on having. But there are millions of
people in the Republic who have never heard of Sheffield, and,
therefore, know nothing about its reputation. What they want is cheap
knives. Sheffield firms do not make these, and the consequence is the
majority of the people have rubbish from elsewhere. I am not advocating
that the British manufacturer should drop making the things which have
won for him and his country a worthy reputation. I am pointing out some
of the things which must be well thought about if Britain is going to
keep its pre-eminence in the financial value of the goods imported into
Argentine.
Public-domain text, read in full here on John Shaqi.
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