A normal man in the full tide of his activities finds that a world-machinery could logically be built up by his profession. At least in the heyday of his working hours his vocation satisfies his heart. So he wants the entire human race to taste that satisfaction. Approximate Utopias have been built from the beginning. Many civilizations have had some dominant craft to carry them the major part of the way. The priests have made India. The classical student has preserved Old China to its present hour of new life. The samurai knights have made Japan. Sailors have evolved the British Empire. One of the enticing future Americas is that of the architect. Let the architect appropriate the photoplay as his means of propaganda and begin. From its intrinsic genius it can give his profession a start beyond all others in dominating this land. Or such is one of many speculations of the present writer. The photoplay can speak the language of the man who has a mind World's Fair size. That we are going to have successive generations of such builders may be reasonably implied from past expositions. Beginning with Philadelphia in 1876, and going on to San Francisco and San Diego in 1915, nothing seems to stop us from the habit. Let us enlarge this proclivity into a national mission in as definite a movement, as thoroughly thought out as the evolution of the public school system, the formation of the Steel Trust, and the like. After duly weighing all the world's fairs, let our architects set about making the whole of the United States into a permanent one. Supposing the date to begin the erection be 1930. Till that time there should be tireless if indirect propaganda that will further the architectural state of mind, and later bring about the elucidation of the plans while they are being perfected. For many years this America, founded on the psychology of the Splendor Photoplay, will be evolving. It might be conceived as a going concern at a certain date within the lives of men now living, but it should never cease to develop. To make films of a more beautiful United States is as practical and worth while a custom as to make military spy maps of every inch of a neighbor's territory, putting in each fence and cross-roads. Those who would satisfy the national pride with something besides battle flags must give our people an objective as shining and splendid as war when it is most glittering, something Napoleonic, and with no outward pretence of excessive virtue. We want a substitute as dramatic internationally, yet world-winning, friend making. If America is to become the financial centre through no fault of her own, that fact must have a symbol other than guns on the sea-coast. If it is inexpedient for the architectural patriarchs and their young hopefuls to take over the films bodily, let a board of strategy be formed who make it their business to eat dinner with the scenario writers, producers, and owners, conspiring with them in some practical way.