The Art & Practice of Typography: A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of ArrangementGress, Edmund G. (Edmund Geiger)
History
The Art & Practice of Typography: A Manual of American Printing, Including a Brief History up to the Twentieth Century, with Reproductions of the Work of Early Masters of the Craft, and a Practical Discussion and an Extensive Demonstration of the Modern Use of Type-faces and Methods of Arrangement
Gress, Edmund G. (Edmund Geiger)
Advertising layout and typography -- United States; Graphic design (Typography) -- United States; Printing -- United States -- History
Resetting in Bodoni Book of the 1789 Bodoni specimen on page 26. Like
the original, this specimen was printed and then zinc-etched
]
Use of the pen and brush in lettering and the tendency to letter rapidly
finally gave us the lower-case type of today. The evolution is pictured
in Example 465. “A” shows the Roman capital alphabet as made with the
pen (compare with the chiseled letters of Example 464-A). In “B” we have
the result (known as uncials) of hurried writing of the Roman capitals,
and one can see how the lower-case letters were forming. At about this
point in the development, the minuscules, or lower-case letters, took
two separate growths—one in the direction of the “Black Letter” or
German Text types of today, and the other toward the “White Letter” of
the Caroline Minuscules, which, as Roman lower-case, are now used almost
exclusively in America, England, France and other countries in North and
South America and Europe, the notable exception being Germany.
[Illustration:
EXAMPLE 487
Comparison of one of Bodoni’s alphabets with a new type-face. Both are
rough, having been zinc-etched
]
When Gutenberg began to print he used a black Text type designed after
the bold lettering of the German manuscript books, and when Germans went
to Italy to print they had difficulty in rendering into types the
character of Italian lettering. Example 468 shows the efforts in this
direction by Sweinheim and Pannartz in 1465, and in Example 469, types
by John and Wendelin of Spires, an improvement is noticed.
It remained, however, for the Frenchman, Jenson, to design and cut a
letter that is the alpha of Roman type-faces (Example 470). Jenson was
fortunate in the selection of a model, and it is interesting to include
in the corner for comparison a section of an Italian manuscript of the
same century. Development of the Roman letter into the beautiful and
legible form known as “Caroline Minuscules” was due to the encouragement
of Charlemagne. Why it is called “White Letter” in contradistinction to
“Black Letter” may be seen by comparing the light-gray tone of the
Jenson page (Example 470) with the missal specimen opposite page 14. It
may be well to explain that the seeming disfigurement of the capitals in
the Jenson page is due to the custom that book decorators had of placing
a stroke of vermilion over the capitals. In the reproduction these
strokes came out black. Both the Spires and the Jenson specimens were
reproduced from the original volumes in the Typographic Library and
Museum at Jersey City.
Example 465 also shows, for comparison with the style of lettering known
as the Caroline Minuscules, a type-face based on Jenson’s letter of
1470, following which are Moxon’s and Caslon’s lower-case alphabets.
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