The Atlantic Monthly, Volume 20, No. 120, October, 1867: A Magazine of Literature, Science, Art, and PoliticsVarious
General
The Atlantic Monthly, Volume 20, No. 120, October, 1867: A Magazine of Literature, Science, Art, and Politics
Various
American periodicals
Consider the case of our venerable and beloved instructor, "The North
American Review," conducted with so much diligence, energy, and tact by the
present editors. Not a number of it has appeared under their management
which has not been a national benefit; and no country more needs such a
periodical than the United States, now standing on the threshold of a new
career. The time has passed when a review could consist chiefly of the
skilfully condensed contents of interesting books, which men could execute
in the intervals of professional duty, and think themselves happy in
receiving one dollar for a printed page, extracts deducted. At the present
time, a review must initiate as well as criticise, and do something itself
as well as comment upon the performances of others. We believe that no
number of the North American Review now appears, the matter of which costs
as little as a thousand dollars. But it has to compete, not only with the
four British Reviews sold here at the price of paper and printing, but with
several periodicals made up of selections from the reviews and magazines of
Europe. Nor is this all. A public accustomed to buy books and periodicals
at a price into which nothing enters but manual labor and visible material
is apt to pause and recoil when it is solicited to pay the just value of
those commodities. A man who buys a number of the Westminster Review for
half a dollar is likely to regard a dollar and a half as an enormous price
for a number of the North American, though he gets for his money what cost
a thousand dollars before the printer saw it. For forty years or more we
have all been buying our books and reviews at thieves' prices,--prices in
which everybody was considered except the creators of the value; and the
consequence is, that we turn away when a proper price is demanded for a
book, and regard ourselves as injured beings. How monstrous for a volume of
Emerson to be sold for a dollar! In England and France, when the price is
to be fixed upon works of that nature, the mere cost of paper and printing
is hardly considered at all. Such trifles are felt, and rightly felt, to
have little to do with the question of price. The publisher knows very well
that he has to dispose of one of those rare and beautiful products which
only a very few thousands of his countrymen will care to possess, or could
enjoy if it were thrust upon them. He fixes the price with reference to the
facts of the case,--the important facts as well as the trivial, the rights
of the author as well as the little bill of the printer,--and that price is
half a guinea. The want of an International Copyright, besides lowering and
degrading all literature, has demoralized the public by getting it into the
habit of paying for books the price of stolen goods. And hence the North
American Review, which would naturally be a most valuable property, has
never yielded a profit corresponding to its real value. People stand aghast
Public-domain text, read in full here on John Shaqi.
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