The Behavior of Crowds: A Psychological StudyMartin, Everett Dean
Science
The Behavior of Crowds: A Psychological Study
Martin, Everett Dean
Crowds
The government wishes a certain amount of money. It therefore
appeals to local pride; it sets a "quota," which has been
apportioned to each locality, and promises of a fine
"over-the-top" flag to be hoisted over the courthouse. All well
and good; local pride is a very fine thing, competition is
wholesome.
But the struggle that ensues is not so much local pride as it
looks to be.
Milwaukee, for instance, a big manufacturing center, is noted
for its German population. This, the local proprietors fear, may
affect its trade. It may be boycotted to some extent. A
traveling man comes back and says that a certain dealer in
stoves refuses to buy stoves made in Milwaukee!
Ha!--Milwaukee must redeem its reputation; it must always go
over the top: it must be able to affix this stamp to all its
letters.
Now, as the state has a quota, and the county and city has each
its quota, so each individual must have his quota. Each
individual must be "assessed" to buy a certain quota [government
war loan] of bonds. Success must be made sure: the manufacturers
must see the honor of Milwaukee, and Wisconsin, maintained.
It is not compulsory to give a certain "assessed" amount to the
Y. M. C. A.; and the government does not make a certain quota of
bonds compulsory on citizens--oh, no! it is not compulsory, only
you must abide by your assessment. And we will see that you do.
No excuse accepted....
Picture to yourself the following "collection committee"
traveling out of the highly civilized, "kultured" city of
Milwaukee.
Twenty-five automobiles containing sixty to seventy respectable
citizens of Milwaukee.
One color guard (a flag at the head) with two home guardsmen in
citizens' clothes.
Two deputy sheriffs.
One "official" photographer.
One "official" stenographer.
One banker (this personage to make arrangements to lend a farmer
the money in case he protests that he has subscribed too much
already).
This phalanx, entirely lawless, moves down upon a farmer who is
urging two horses along a cloddy furrow, doing his fall plowing.
They form a semicircle about him; the speechmaker says, "Let us
salute the flag" (watching him to see that he does it promptly);
and while his horses stand there the speechmaker delivers a
speech. He must subscribe his "assessed" amount--no excuses
accepted. If he owes for the farm, and has just paid his
interest, and has only fifteen dollars to go on with, it makes
no difference. He must subscribe the amount of his "assessment,"
and "sign here."
Public-domain text, read in full here on John Shaqi.
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