The Behavior of Crowds: A Psychological StudyMartin, Everett Dean
Science
The Behavior of Crowds: A Psychological Study
Martin, Everett Dean
Crowds
One commonly hears it said to-day, by those who have made the catchwords
of democracy their crowd cult, that the issue in modern society is
between democracy and capitalism. In a sense this may be true, but only
in a superficial sense; the real issue is between the personal self as a
social entity and the crowd. Capitalism is, to my mind, the logical
first fruit of so-called democracy. Capitalism is simply the social
supremacy of the trader-man crowd. For a hundred years and more
commercial ability--that of organizing industry and selling goods--has
been rewarded out of all proportion to any other kind of ability,
because, in the first place, it leads to the kind of success which the
ordinary man most readily recognizes and envies--large houses, fine
clothes, automobiles, exclusive clubs, etc. A Whittier may be ever so
great a poet, and yet sit beside the stove in the general store of his
little country village, and no one thinks he is so very wonderful. Some
may envy him his fame, but few will envy and therefore be fascinated by
that in him which they do not understand. But a multimillionaire in
their community is understood; everyone can see and envy his success; he
is at once both envied and admired.
Moreover, the commercial ability is the sort which the average man most
commonly thinks he possesses in some degree. While, therefore, he
grumbles at the unjust inequalities in wealth which exist in modern
society, and denounces the successful business man as an exploiter and
fears his power, the average man will nevertheless endure all this, much
in the same spirit that a student being initiated into a fraternity will
take the drubbing, knowing well that his own turn at the fun will come
later. It is not until the members of the under crowd begin to suspect
that their own dreams of "aping the rich" may never come true that they
begin to entertain revolutionary ideas. In other words, forced to
abandon the hope of joining the present dominating crowd, they begin to
dream of supplanting and so dispossessing this crowd by their own crowd.
That the dominant crowd is just as much to blame for this state of
affairs as the under crowd, perhaps more so, is shown by the history of
every period preceding a revolutionary outbreak. I will dwell at some
length on this fact later. My point here is that, first, a revolution,
in the sense that the word means a violent uprising against the existing
order, is a psychological crowd-phenomenon--and second, that it takes
two crowds to make a revolution.
Writers, like Le Bon, have ignored the part which the dominant crowd
plays in such events. They have thought of revolution only as the
behavior of the under crowd. They have assumed that the crowd and the
people were the same. Their writings are hardly more than conservative
warnings against the excess and wickedness of the popular mind once it
is aroused. Sumner says:
Public-domain text, read in full here on John Shaqi.
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