With the disappearance of the Western frontier, missionary-minded Americans felt compelled to carry the benefits of their civilization to backward areas of the world. At the same time, European imperialism was gaining new vitality. Businessmen were looking for new markets and for new sources of raw materials. Patriots, in their turn, believed that they were being called upon to assume the "white man's burden" and to civilize and democratize the world. Both drives seemed to coincide. The Berlin Conference in 1885 divided those parts of Africa not yet annexed among the major European nations. The point of the conference was to plan national exploits in such a way as to reduce conflicts. In the course of a very few years, the rest of Africa was colonized by these nations. Africans, of course, were given no voice in the matter. China, though it was not colonized, was also divided into spheres of economic influence. The United States was quick to join in this scramble. Its influence, however, was limited largely to Asia and Latin America. This new imperialist expansion was not interpreted by its proponents as being exploitative. Instead, they depicted it as bringing the blessing of civilization to the "underprivileged." The concept of the "white man's burden" was particularly common in Britain and America. The prevailing idea was that the white race, especially the Anglo-Saxon and Teutonic branches of it, had been especially blessed by God so that it could achieve industrialization and democratization. It further taught that it was their obligation to carry the benefits to less fortunate peoples. This new imperialism hid its domination behind paternalism, but it still presented the imperialists as superiors and the colonials as inferiors. Moreover, because in most cases the imperialists were white and the colonials colored, it meant that this imperialist drive also carried racial connotations. The American version of the "white man's burden" was most blatantly presented by Josiah Strong in his book Our Country. According to Strong, the superior Anglo-Saxon race in America would multiply rapidly, become powerful and prosperous, and then would spread the blessings of industrialization and democracy south into Mexico and into the Caribbean Islands. At the same time, American commercial interests were searching for new markets and were making increasing investments in these very areas. The merchants were looking for new markets to exploit, but the idealist rhetoric talked only in terms of benevolent paternalism.