The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
My authority is a gentleman who a few years ago was managing editor of
the “Los Angeles Herald.” The “Herald” was then a morning paper, a rival
of the “Times,” and was controlled and practically owned by the Farmers’
& Merchants’ National Bank of Los Angeles. The president of this
institution is the biggest banker on the coast, and was engaged, with
the connivance of the newspapers, in unloading upon the city for two and
a half million dollars a water company which was practically worthless.
It was found that the “Herald” was not paying, and the banker decided to
reduce the price from five cents to two cents. But Otis of the “Times”
got wind of it, and notified the banker that if he lowered the price of
the “Herald,” the “Times” would at once open up on the water company
swindle. “Oh, very well, General,” replied the banker. “If that’s the
way you feel about it, we’ll forget it.” So the price of the “Herald”
stayed up, and the paper lost money, and finally Otis bought it for a
song, ran it for a while in pretended rivalry to the “Times,” and then
sold it at a profit, upon condition that it be made an evening paper, so
that it should not interfere with the “Times.”
Reading this, you will not be surprised to learn that the particular
page upon which appeared the rhapsody to “My Lady Poverty” bears the
name of the particular “Times” editor who told me: “It has been so long
since I have written anything that I believe, that I don’t think I would
know the sensation!”
CHAPTER XXXIV
THE DAILY CAT-AND-DOG FIGHT
There are other newspapers published in this “Roof-garden of the World.”
There is the Hearst newspaper, the “Los Angeles Examiner,” which
publishes the editorials of Arthur Brisbane, and follows, somewhat
haltingly, the Hearst propaganda for government ownership. But so far as
its local policy is concerned, it is entirely commercial, its fervors
are for the local industry, of “boosting.” It has an especially annoying
habit of disguising its advertisements so as to trap you into reading
them as news. You will be informed in headlines of a notable event in
local history, and when you read, you learn that Johnnie Jones, of 2249
S. Peanut Street, sold all his chickens within two hours by using
“Examiner Want Ads.” Again, you read a headline about an aviator just
returned from France, and what you learn about him is that Jones & Co.
have put out twenty thousand pictures of him in twenty thousand boxes of
“Frizzlies.” “This confection is especially delicious,” says our naïve
“Examiner.” And now, as I write, some editor has an inspiration, and day
after day I am confronted with an illustrated article: “_Aspirants to
Shapely Limbs Title_. Who owns the most beautiful limbs on the stage?
Look them over.”
Public-domain text, read in full here on John Shaqi.
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