my acquaintance to whom I have mentioned the matter has admitted the fact and deplored it. In the same way, when Wanamaker’s was detected violating the customs laws, only one Philadelphia newspaper reported the circumstances. There was organized a league for honest advertising, and you might have thought that such a league would have appealed to our highly moral newspapers; but when this league prosecuted a merchant in New York for selling furs under false names, not one newspaper mentioned the circumstances. This merchant was convicted, and again not one New York newspaper mentioned it. In Chicago various firms were prosecuted for misbranding goods, and the local papers suppressed the news. In Milwaukee four firms were prosecuted for selling a potted cheese doped with chemicals, and the newspapers withheld the names of the firms. Says Will Irwin: “I have never seen a story of a shop-lifting case in which the name of the store was mentioned.” Also he makes the following statement concerning the most august of the Brahmin newspapers of New England: The “Boston Evening Transcript” published in its issue of April 8th the fact that a workman had fallen from a tree, that an aged pauper had been found dead in bed, that the Harvard Shooting Club was about to hold a meet, but not the fact that “Harvard Beer,” known to every consumer of malt liquors in Massachusetts, was in peril of the law for adulteration. Neither was the fact noted on Monday, April 10. But on Tuesday, April 11, “Harvard Beer—1,000 pure” appeared in the pages of the “Transcript”—as a half-page advertisement! Every newspaper editor feels this pressure—even though he feels it only in his imagination. A horse that travels in harness does so, not because he likes to travel, but because he carries in his subconsciousness the memory of the whip and the bit which “broke” him in the days of his wild youth. And if, by any chance, he forgets this whip and bit, he is quickly reminded. William Winter, a dramatic critic who had served the “New York Tribune” for forty-four years, was forced to resign because his reviews of plays injured the advertising business of the “Tribune.” Certain managers were making money out of producing indecent plays; Mr. Winter rebuked these plays, the advertisers protested to the “Tribune,” and the managing editor of the “Tribune” censored Mr. Winter’s reviews. During the controversy, Mr. Winter wrote to the managing editor that he had desired to injure the business of the producers of indecent plays; to which the managing editor replied; “My instructions with regard to that page are that the articles are not to be framed with any such purpose.” The same thing happened to Walter Pritchard Eaton, dramatic critic of the “New York Sun.” I learned of it just as my book was going to press, and wired Mr. Eaton for the facts. Here is his answer: