A friend of mine once had the honor of meeting Mr. Post and standing in his private vault and being permitted to handle a package containing four million dollars worth of government bonds. All this had been made out of advertisements, which had persuaded the public to buy package cereals, of precisely the same food-value as bread, at a price several times as high as bread. On January 23rd, 1913, Mr. Post published in “Leslie’s” an article, urging business men to organize and refuse to give advertisements to “muck-raking” publications; and “Leslie’s” contributed an illuminating cartoon, “The Fool Who Feeds the Monster!” On April 10th Mr. Post contributed another article, describing his methods. He had his clerks go over all publications, listing objectionable matter, and he sent a form letter to offending publications, threatening to withdraw his valuable advertising unless they promised to be “good” in the future. Mr. Post told what he was doing. There were others who preferred to work in the dark. Perhaps the most significant case was that of “Collier’s Weekly” and the Ballinger “land fraud” scandals. Norman Hapgood and Robert Collier broke the Taft administration on that issue, and President Taft, a venomous old man when he was crossed, issued a furious denunciation of “Collier’s”: whereupon the National Association of Manufacturers, the most powerful organization in the country, took the field against “muck-raking” magazines. They not only applied the advertising boycott to “Collier’s,” they set the banks to work, as in the case of “Hampton’s,” and they took away control of the magazine from Robert Collier, and put it into the hands of a banking committee, where it stayed. “Robbie” took to flying aeroplanes, and a year or two ago he died, and “Collier’s” published a full-page obituary of him, telling the many services he had performed for the public—except the one really important service, that he had broken the Taft administration over the Ballinger “land fraud” issue! Imagine a magazine, that, on the death of its owner, does not dare to mention the greatest event of its owner’s life! I had an opportunity to watch, from the inside, the operation of this advertising boycott, in the case of my article, the “Condemned Meat Industry.” Many pages of advertising were withdrawn from “Everybody’s Magazine”—not merely advertisements of hams and lard, but of fertilizers, soaps and railways. Lawson several times tried to publish the names of these boycotting advertisers, but “Everybody’s” would not let him. “Everybody’s” possibly reflected that it might not keep up this muck-raking business always; when it had secured enough readers, it might let down and become respectable, and then all the big advertisers would come back to it—as they have done!