In the same way the “Akron Press” ventured to support a strike against the tire-companies, and was boycotted. The same fate befell the “Cincinnati Post,” which ventured to expose a peculiar procedure engineered by a street railway corporation. There was a limitation of twenty-five years upon public franchises, so the state legislature passed a bill, permitting fifty-year franchises. The city council of Cincinnati then passed one fifty-year franchise, after which the legislature repealed the bill permitting fifty-year franchises for anybody else! In an article in the “Atlantic Monthly” for March, 1910, Prof. Ross explained just how tight the hold of the advertiser upon the newspaper had then become: Thirty years ago, advertising yielded less than half of the earnings of the daily newspapers. Today it yields at least two-thirds. In the larger dailies the receipts from advertisers are several times the receipts from the readers, in some cases constituting ninety percent of the total revenues. As the newspaper expands to eight, twelve, and sixteen pages, while the price sinks to three cents, two cents, one cent, the time comes when the advertisers support the newspaper. And in “Pearson’s,” Charles Edward Russell gave the figures for the magazines. He shows that at the prices then prevailing (1914), a magazine publishing four hundred thousand copies a month would support a net loss of over sixteen hundred dollars for manufacturing costs alone, not including the cost of illustrations, articles, salaries, rent, etc. All this, plus any profit from the enterprise, must come from the advertising. So largely did magazines depend upon the advertising that some of them were practically given away in order to get circulation. One large magazine was sold wholesale at an average price of three cents, another magazine was paying out a total of five dollars for every one dollar it took in through subscriptions.