You, perhaps, are not connected with the advertising business, so you think you may ignore the fate of these pitiful captives. You are a banker, perhaps; you handle the money of advertisers, and your mind is shaped by the effort to understand them and their ways. Or you are a telegrapher, and send telegrams for the advertising business; or you are a farmer, and raise food for the million advertisement-makers; or you are a steel-worker, and help to make their typewriters, the nails for their shoes, and the rails over which their products are carried. Or perhaps you are a person of leisure; you dwell alone in an ivory tower of art. Now and then, however, you have to know something about the world in which you live; and competitive commercialism ordains that when you seek to learn this, you shall have the maniac shrieks of advertisers resounding in your brain, you shall have the whirling dervishes of this new cult of Publicity for Profit cavorting about in your ivory tower. More than that, you shall have the intellectual content of everything you read distorted by the advertisements which adjoin them; your most dignified editor, your most aloof, “art for art’s sake” poet will be a parasite upon advertisements, and if he thinks the advertisements have nothing to do with him, it is only because the dignified editor and the aloof, “art for art’s sake” poet are fools. Take the “American Magazine”; that awful flub-dub I quoted earlier in the book. What can it mean, save that the “American Magazine” had to have advertisements, and to get the advertisements it had to please the sort of people who read advertisements? Or take the “Curtis Publications”; what is the obvious fact about this colossal advertisement-distributing machine? The owner of this machine, needless to say, is not in the business of distributing advertisements for his health. On the contrary, he has lost his health and made eleven million dollars. His price for advertisements is six thousand dollars per page. To carry these advertisements, he must have reading matter, and to select this reading matter he employs a group of men and women called “editors.” These “editors” are, of course, in position to offer prices such as thrill the soul of every hungry author, and cause him to set diligently to work to study the personalities of the “editors,” so as to know what they want. If he doesn’t find out what they want, he doesn’t write for the publications—that is obvious enough. On the other hand, if he _does_ find out what they want, he becomes a new star in America’s literary firmament—and at the cost of pretty nearly all his ideals of truth, humanity and progress.