The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
And year by year, as the plundering of the people increases, this “bribe
wholesale” becomes a greater menace; today, as I write, it has become a
nation-wide propaganda. Testifying before the Committee on Agriculture
and Forestry of the United States Senate, January 14, 1919, Frank Heney
shows that to defeat the bill for government regulation of the packing
industry now before Congress, Swift & Company alone are spending a
million dollars a month upon newspaper advertising! Heney testifies that
he has had an examination made of every newspaper in California, and
every one has published the full-page advertisements of this firm.
Senator Norris testifies that he has had an examination made in New York
State, and has been unable to find a single paper without the
advertisements—which, it is pointed out, are not in any way calculated
to sell the products of Swift & Company, but solely to defeat government
regulation of the industry. Armour & Company were paying over two
thousand dollars a page to all the farm publications of the country—and
this not for advertisements, but for “special articles”! J. Ogden Armour
was put on the stand, and some amusement developed. He had given a
banquet to the editors of these farm-journals; he did not expect this
banquet to have any influence upon the advertising, but he did have a
vague hope that both banquet and advertising might dispose the editors
to look with less disfavor upon the Armour business!
Day by day the money-masters of America become more aware of their
danger, they draw together, they grow more class-conscious, more
aggressive. The war has taught them the possibilities of propaganda; it
has accustomed them to the idea of enormous campaigns which sway the
minds of millions and make them pliable to any purpose. They have been
terrified by what happened in Russia and Hungary, and they propose to
see to it that the foreign population of America is innoculated against
modern ideas. They form the “Publishers’ Association of the American
Press in Foreign Languages,” whose purpose it is “to foster unswerving
loyalty to American ideals”—that is to say, to keep America capitalist.
Then a group of our biggest exploiters, headed by Coleman du Pont of the
Powder Trust, buy the “American Association of Foreign Language
Newspapers.” They give a dinner to the heads of all the newspaper
advertising agencies, at the Bankers’ Club of New York, and explain that
in future all advertising must be placed through this great association.
So the massed advertising power of American corporations is to be
wielded as a club, to keep the newspaper columns and the editorial
columns of foreign language newspapers free from radicalism. So when
there is a strike anywhere in the “Powder barony,” and Poles and
Hungarians are being bayonetted and shot, the powder barons will know
that Polish and Hungarian newspapers are printing no news of the
shooting, and giving no encouragement to the strike.
Public-domain text, read in full here on John Shaqi.
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