The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
CHAPTER XLIX
THE ELBERT HUBBARD WORM
The Egyptians had sacred beetles, and Capitalist Journalism has sacred
insects of various unpleasant and poisonous species. There was one
sacred worm which all Capitalist Journalism venerated, and the Walsh
Commission broke into the temple where this worm was kept, and tore away
the sacred veils, and dragged the wriggling carcass out into the light
of day. This was Elbert Hubbard, alias “Fra Elbertus,” editor of the
“Philistine,” “Roycroft,” and the “Fra,” founder of the “Roycroft
Shops,” host of the “Roycroft Inn,” and patron saint of East Aurora, New
York. That the “Fra” was one of the high gods of Capitalist Journalism
you can surely not deny. He was the very personification of the thing it
calls “Success”; his books were circulated by millions, his magazines by
hundreds of thousands, and all the world of hustlers and money-makers
read and gloried in him. He is gone now, but they still keep his image
in their Pantheon, and the corporations water his grave by free
distributions of “A Message to Garcia.” We are told to say nothing but
good of the dead, but my concern in life is for the living, so I shall
tell what I know about this sacred worm.
I have mentioned in Chapter V my early experience with him. Prices were
low in these days, and I am told that Hubbard got only five hundred
dollars from the packers for his slashing of “The Jungle”: “Can it be
possible that any one is deceived by this insane rant and drivel?” You
may think that I cherish anger because of such violence to myself; you
may not believe me, but I state the fact—I cherish anger because I tried
to bring help to thirty thousand men, women and children living in hell,
and this poisonous worm came crawling over their faces and ate out their
eyes. And because again, and yet again, I saw this same thing happen!
The wage-slaves of the Copper Trust went on strike, and this poisonous
worm crawled over them and ate out their eyes. And then came the
Colorado coal-strike—and the poisonous worm crawled on its belly to the
office of the Rockefellers, looking for more eyes to eat. Thanks to
Frank Walsh, we may watch him and learn how to be a worm.
First, when an eye-eating worm approaches the great ones of the earth,
it applies what it calls the “human touch”; it establishes itself upon
terms of equality, it gives them a hearty hand-clasp, perhaps a slap on
the back—if you can imagine such actions from a worm. Listen to “Fra
Elbertus,” addressing young Rockefeller:
I had a delightful game of golf with your father on Saturday. How fine
and brown and well and strong he is.
To which “Young John” responds with graceful cordiality:
Father has spoken of your visit to Tarrytown the other day, and of the
good game of golf which you had together. He is indeed in the best of
health.
These little amenities having been attended to, we proceed to the
business in hand. Says the worm:
Public-domain text, read in full here on John Shaqi.
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