The Brass Check: A Study of American JournalismSinclair, Upton
General
The Brass Check: A Study of American Journalism
Sinclair, Upton
Associated Press; Journalism -- United States; Press -- United States
Of course, I never said any such thing, but papers in all parts of the
country could not know that the report was stupid fiction, and that
the quotation marks were absolutely false. Yet in this form the above
vulgar paragraphs have gone the length and breath of the country as my
utterances.
To understand such incidents you must know the economics of reporting.
The person who misquoted Professor Laughlin was probably a student,
scratching for his next week’s board-bill, and knowing that he would get
two or three dollars for a startling story, and nothing at all for a
true story—it would be judged “dull,” and would be “ditched.” In my own
case, the person to blame was a “star writer”; she was working on a
fancy salary, earned by her ability to cook up sensations, to keep her
name and her picture on the front page. If this “star” had gone back to
her city editor and said, “Upton Sinclair is a good fellow; he gave me
an interesting talk about the corruption of modern marriages,” the
editor would have scented some preachment and said, “Well, give him two
sticks.” But instead she came into the office exclaiming, “Gee, I’ve got
a hot one! That fool muck-raker tore up his marriage certificate before
my eyes! He says that married women are sold like horses and he’s sorry
he’s married to his wife!” So the city editor exclaimed, “Holy
Smoke!”—seeing a story he could telegraph to the main offices in New
York and Chicago, thus attracting to himself the attention of the heads
of the Hearst machine.
For you must understand that while the city editor of the “San Francisco
Examiner” will be getting three or four thousand dollars a year, above
him are big positions of responsibility and power—Arthur Brisbane,
getting ninety or a hundred thousand, Ihmsen, Carvalho, von Hamm and the
rest, getting fifteen or twenty thousand. If you are to be lifted into
those higher regions, you must show one thing and one thing only; it is
called “a nose for news,” and it means a nose for the millions of
pennies which come pouring into the Hearst coffers every day. From top
to bottom every human being in the vast Hearst machine, man, woman and
office-boy, has every nerve and sinew stretched to the task of bringing
in that flood of pennies; each is fighting for a tiny bit of prestige, a
tiny addition to his personal share of the flood. And always, of course,
from top to bottom the thing to be considered is the million-headed
public—what will tickle its fancies, what particular words printed in
large red and black letters will cause it to pay out each day the
greatest possible number of pennies.
Public-domain text, read in full here on John Shaqi.
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